MAM
Madison Media appoints Akanksha P as deputy general manager
WPP Media and Wavemaker veteran joins to bolster performance-led digital
MUMBAI: Madison Media has hired Akanksha P as deputy general manager, adding a battle-tested digital strategist to its senior ranks as media agencies race to sharpen their performance edge.
Akanksha P arrives with more than a decade in digital planning and buying, most recently as business director at WPP Media, where she handled electronics, CPG and health-insurance portfolios while steering annual strategy and high-value deals. Her brief at Madison is clear: drive smarter spends, tighter ROI and technology-led media solutions in an increasingly fragmented ad market.
Her résumé reads like a tour of India’s top agency networks. Stints at Wavemaker, GroupM and Isobar built depth in media buying, client leadership and cross-platform strategy. At The Indian Express, she worked on branded content and IP-led solutions, giving her a publisher’s view of audience and monetisation.
Colleagues describe her as commercially sharp and negotiation-heavy, traits prized as brands scrutinise every rupee of digital outlay. Award-shortlisted innovations and big-ticket sponsorship closures have featured along the way.
Beyond boardrooms and dashboards, Akanksha is a mountaineer and motorcyclist, comfortable with risk both on the road and in strategy.
For Madison Media, the hire signals intent. For rivals, it is a reminder that in digital advertising’s arms race, talent still swings the biggest deals. And in a market where algorithms jostle with instinct, agencies are betting on leaders who can ride both.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
