Brands
Hyundai revs up ICC T20 buzz with Deewane Humsafar campaign
GURUGRAM: As the countdown to the ICC Men’s T20 World Cup 2026 gathers pace, Hyundai Motor India Limited has shifted into top gear. Under its multi year Premier Partnership with the ICC, the carmaker has rolled out a nationwide brand campaign titled Deewane India ka Deewana Humsafar, a celebration of cricket, cars and the curious ways Indians lose their minds when the bat meets the ball.
Fronted by Shah Rukh Khan, Hyundai’s long time brand ambassador, the campaign sets out to tap into a simple truth. In India, cricket is not just watched. It is lived, debated, argued over and occasionally worshipped. Hyundai wants to be there for all of it.
At the heart of the campaign is a brand film directed by filmmaker Vasan Bala, known for his offbeat storytelling and sharp visual style. The film leans into 1990s nostalgia, reimagining the iconic song Yeh Dil Deewana from Shah Rukh Khan’s cult classic Pardes. The result is a playful blend of old school romance and modern fandom, where time pauses during a match and the entire country seems to hold its breath together.
According to Hyundai Motor India Limited managing director and chief executive officer Tarun Garg, “cricket mirrors the values the brand believes in. Continuity, belief and aspiration.” He said the campaign reflects how cricket is woven into everyday life, far beyond stadiums and scorecards, much like Hyundai’s three decade journey in India shaped by trust, innovation and an emotional bond with consumers.
The film positions Hyundai as more than a mobility brand. It casts the company as a fellow traveller in the emotional journeys that cricket fans take, from nail biting finishes to unforgettable victories. In Hyundai’s telling, the same energy that fuels Indian cricket fandom also drives the brand forward.
The campaign is designed as a full throttle 360 degree effort, running across television, digital and radio. Hyundai is also the co-powered presenter of the ICC Men’s T20 World Cup 2026 on JioHotstar connected TV, using the platform to reach a premium, digitally savvy audience with immersive storytelling during the tournament.
Beyond the screen, Hyundai has launched a nationwide user generated content contest titled Cricket ka Sabse Bada Deewana. Running from 2 to 21 February 2026, the contest invites fans to post photos or videos showcasing their love for cricket on Instagram, tagging Hyundai India and using the campaign hashtag. Winners stand a chance to win an all expense paid trip to watch an ICC Men’s T20 World Cup match, terms and conditions apply.
To bring fans closer to the action, Hyundai recently organised Hyundai Trophy Connect, displaying the ICC Men’s T20 World Cup 2026 trophy in Mumbai, Bengaluru and Gurugram. Visitors could see the trophy up close, pose for photographs and test their passion on a quirky Deewangi Meter. Cricket themed photo zones, a stadium style set up and a virtual reality cricket game added to the buzz.
The excitement also extends to Hyundai showrooms across the country. Cricket themed dealerships, fan engagement zones and special test drive campaigns are giving customers a taste of T20 fever alongside Hyundai’s product line up. Selected participants can even win match tickets as part of the test drive programme, subject to terms and conditions.
Inside the stadiums, fans can expect the brand presence to continue. Hyundai plans immersive in stadium activations, product displays and interactive experiences designed to turn match days into all round celebrations of sport, innovation and shared emotion.
With Deewane India ka Deewana Humsafar, Hyundai is betting that even those who claim not to follow cricket might still enjoy the ride. After all, in India, cricket has a way of finding everyone eventually.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
