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Goibibo ties up with Netflix to offer travel prizes on Kapil Sharma Show
GURUGRAM: Laughter is now boarding with a passport. Goibibo has teamed up with Netflix to bring travel into the spotlight in Season 4 of The Great Indian Kapil Show, transforming punchlines into plane tickets and studio chuckles into once-in-a-lifetime holidays.
In a lively new segment woven into five select episodes, Kapil Sharma does what he does best: chats, jokes and surprises. This time, however, the surprises come with suitcases. Studio audience members find their casual banter turning into all-inclusive international getaways to destinations such as Thailand, Dubai, Malaysia, Vietnam and Bali, courtesy of Goibibo.
The collaboration is a nod to the show’s devoted fan base, which has helped take Kapil Sharma’s brand of comedy to Netflix viewers across 192 countries. If the show travels the world, the thinking goes, why shouldn’t its fans?
One such moment saw a couple from Indore win an all-expenses-paid trip to Thailand. It marked their first leisure holiday since their honeymoon 16 years ago, proving that a light-hearted exchange can sometimes lead to life-changing plans.
The celebration does not stop at the studio doors. Goibibo is extending the experience to its app, where users can take part in an interactive The Great Indian Kapil Show quiz for a chance to be part of the live studio audience and soak in the action firsthand.
“Travel doesn’t always need a plan, it just needs a fun nudge,” said Goibibo chief marketing officer Raj Rishi Singh. “By partnering with Netflix, we are using the show’s playful format to spark travel inspiration and then giving audiences an easy way to turn that excitement into action.”
Running through January, February and March, the campaign rolls out alongside the staggered release of the integrated episodes. It is comedy with a boarding pass, and proof that sometimes, the best journeys begin with a laugh.
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HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
