MAM
PR professionals launch ‘RAISE’: A pro bono social
Mumbai: Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship of PRP Group, has launched ‘RAISE,’ a social communication practice aimed at supporting grassroots-level NGOs with their communication requirements. This practice will be a part of the PRP Foundation. It will provide pro bono communication services to NGOs and individuals across the country who are engaged in impactful work, particularly at the grassroots level. These organisations often face constraints in hiring communication firms or consultants due to limited budgets and resources.
As part of its CSR commitment, PR Professionals will offer a comprehensive range of communication services pro bono, including public relations, digital marketing, and website management. The goal is to empower these NGOs to raise awareness about their endeavours. This will be a two-way process, allowing organisations seeking these services to directly approach PRP. Concurrently, PRP will actively identify relevant organisations and campaigns to support.
PR Professionals founder and managing director Dr. Sarvesh Tiwari commented, “Since PRP’s inception, we have supported numerous social campaigns pro bono. We have collaborated with various organizations and stakeholders driving developmental initiatives in the country, providing assistance in promoting their ideas and contributing to a robust civil society. On our 12 foundation days, we formalised this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, RAISE.”
He further added, “Through this practice, we also aim to collaborate with the government and various ministries, offering our services to raise awareness about social and public interest campaigns.”
PR Professionals has consistently been at the forefront of supporting campaigns and causes to bring positive societal changes. Some notable campaigns and organisations supported by PRP include #JusticeForNirbhaya, Para Sports Foundation, and Kalam Foundation, among others.
Beyond its reputation as an excellence-driven communications firm, PRP stands out as one of the few PR companies committed to social welfare. PRP has tirelessly supported underprivileged sections of society and undertaken various CSR activities under its CSR arm, the PRP Foundation. In 2021, PRP undertook a self-funded initiative to support 135 children who lost their parents to COVID-19. The organization is covering the educational expenses of these children until their eldest family member achieves financial independence. Additionally, PRP adopted families of martyrs from the Uri terror attack, providing financial support for their living expenses and the education of the martyrs’ children until they become financially self-sufficient.
Recently, PRP was recognised as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.
MAM
Paras Health launches #ProudWomenOfIndia campaign
Over 500 women share inspiring stories of courage and resilience.
MUMBAI: Paras Health just turned Women’s Day into a mic-drop moment because when real women step up to share their stories, even the hospital starts applauding. Paras Health has launched #ProudWomenOfIndia, a powerful Women’s Day 2026 campaign celebrating women who chose themselves and took bold steps to shape their lives while inspiring others. The initiative invited women across India to share defining moments changing careers, stepping away from limiting situations, prioritising health, starting anew or standing up for themselves through a digital form and social media.
Over 500 women from diverse backgrounds doctors, teachers, entrepreneurs, social workers and professionals participated, sharing deeply personal journeys of resilience and transformation. Many highlighted how their choices not only changed their own paths but uplifted families and communities.
Key stories include Keya Sen from Patna, who rebuilt her life after losing her father days before her wedding and her husband while raising a young son. From corporate roles to a tea cart business and baking during the pandemic, her reinvention shows how adversity can fuel opportunity. Jatinder Pal Kaur from the Tricity region stepped away from business due to health issues, pivoting to social work and NGO collaborations to drive community change.
The campaign kicked off with “The Way She Thinks” at Fabindia’s Vasant Kunj centre, where Dr Kanchan Kaur (senior director, Breast Cancer, Medanta Gurugram) spoke on early breast cancer detection. Awareness cards with QR codes linking to doctor-led videos were distributed, and outreach will extend to Fabindia’s artisan communities.
Activations across Paras Health units include health camps, talks, storytelling sessions and felicitation ceremonies honouring women whose journeys reflect courage and impact.
Paras Health GCOO Vineet Aggarwal said, “Women play a crucial role in shaping families, communities, and the nation. Through #ProudWomenOfIndia, we wanted to create a platform where women can share their inspiring journeys and celebrate the moments when they chose themselves.”
In a world quick to celebrate women once a year, Paras Health quietly reminds us that the real tribute is listening every day because when women’s stories are heard, the whole country grows stronger, one brave step at a time.
