MAM
Yas Island and AI influencer Smash the Ordinary
MUMBAI: When tech takes a holiday, the story gets extraordinary. Yas Island Abu Dhabi, in partnership with Pickyourtrail, has launched Smash the Ordinary, a bold new travel campaign that pairs Bollywood actress Sahher Bambba with AI influencer Naina, blending human emotion with artificial curiosity.
Through a series of playful and immersive Instagram reels, the duo explores Yas Island’s most iconic attractions, from the thrill of Ferrari World and SeaWorld Abu Dhabi to the wonder of Warner Bros. World. While Sahher brings the warmth of real-world experiences, Naina muses about human feelings, curiosity and connection.
“This campaign reflects Yas Island’s spirit of innovation, where technology meets emotion to create unforgettable experiences,” said Miral Destinations CEO Liam Findlay.
Echoing this, Pickyourtrail co-founder Hari Ganapathy added, “Innovation and authenticity go hand in hand. Smash the Ordinary shows how AI can deepen our understanding of human adventures while making travel more personal and exciting.”
As AI reshapes storytelling across industries, Yas Island’s latest venture puts it at the forefront of tech-powered tourism, proving that when humans and algorithms travel together, the destination is always delight.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
