TCS crowned Asia’s most valuable IT services brand

SINGAPORE:  Tata Consultancy Services has claimed the top spot as Asia’s most valuable IT services brand, cementing its dominance in a region racing to digitise everything from factories to financial services. The recognition from Brand Finance, announced at its inaugural Asia Brand Gala in Singapore on Tuesday, rewards TCS for what the consultancy calls “strategic foresight” in artificial intelligence and data-driven innovation.

The Mumbai-based technology giant—valued globally at $21.3bn by Brand Finance earlier this year—has spent 2025 deepening its AI credentials across Asia. The company launched an AI-powered research and innovation centre in Singapore this year, positioning itself at the heart of the region’s technology evolution as enterprises scramble for trusted partners to navigate rapid change.

“TCS’s brand value in Asia reflects beyond consistent performance as it signals strategic foresight,” said Brand Finance Asia Pacific managing director Alex Haigh. “At a time when the world is looking to Asia as the global hub for digital capability, TCS stands out for translating AI momentum into measurable brand and business leadership.”

TCS chief marketing officer Abhinav Kumar said the recognition reflected trust earned across key markets including India, China, Japan, Australia and Singapore. “This region has been driving a rapidly increasing share of growth for the global economy, and its companies have become more sophisticated and mature in their use of technology,” he said.

TCS employs more than 590,000 people across 55 countries and generated consolidated revenues exceeding $30bn in the fiscal year ended March 2025. The company has leveraged sporting partnerships—from the Sydney Marathon to Jaguar TCS Racing in Formula E—to amplify its brand across the region, racing through cities including Shanghai, Tokyo, Jakarta, Seoul and Hyderabad.

For a company born in 1968 that cut its teeth on mainframes, the AI crown represents vindication of decades spent betting on the next technology cycle. TCS has navigated every shift from punch cards to machine learning. Now it’s banking on Asia to drive the next chapter of growth—and the brand value to match.