Brands
Colour me cultured Birla Opus paints Art Mumbai in bold new shades
MUMBAI: Art met its match in colour this year and Birla Opus Paints made sure Mumbai could feel it. For the second year running, Birla Opus Paints, under Aditya Birla Group’s Grasim Industries, returned as the presenting partner for Art Mumbai 2025, held from 13–16 November at the city’s iconic Mahalaxmi Racecourse. With 82 exhibitors, nearly 2,000 artworks, and a buzzing Sculpture Park celebrating pioneering women artists, this edition cemented the fair’s growing reputation as both a cultural landmark and a contemporary movement.
Birla Opus doubled down on its mission to spark artistic conversations through colour, debuting fresh, immersive activations across the fairgrounds. Leading the way was the Birla Opus Lounge, home to Chromatic Conversations, an exploration of how colour shapes human emotion and perception. Designed by Divya Thakur, the space used red, blue, and yellow to represent body, mind and spirit, turning geometric architecture into a contemplative journey between the seen and the felt.
Beyond curated calm, Birla Opus brought creative chaos too. Under the banner #WallsThatWitnessArt, the brand reimagined walls not as dividers but as open invitations, nudging visitors to express themselves freely. The centrepiece? A show-stopping, 50-foot canvas wall, adorned with outlines of Mumbai’s landmarks, where visitors grabbed Birla Opus Aero spray cans and added their own strokes, scribbles and stories.
What emerged by the final day wasn’t just public art, it was a crowd-sourced heartbeat, a mural shaped by instinct, impulse and Mumbai’s collective rhythm.
Among the fair’s most Instagrammed spots were two Birla Opus installations:
. The Living Canvas, where attendees stepped into iconic artworks, blurring the line between viewer and subject
. Currently Under Interpretation, a mirror column urging visitors to reflect on their constantly evolving selves
Both pieces turned art appreciation into a physical, playful and introspective experience.
“The partnership reflects our belief that colour is a catalyst for creation, a medium for storytelling, and a foundation for community,” said Birla Opus Paints head of consumer experience Srikanth SK. He credited the fair’s energy from the lounge to the interactive wall with showcasing how deeply paint can shape artistic imagination.
With a wider footprint, richer programming and a visibly more vibrant crowd, Art Mumbai 2025 strengthened its role as a bridge between heritage and contemporary artistic practice. For Birla Opus Paints, the partnership signals a long-term investment in cultural dialogue, creative exploration, and craft that goes beyond commerce.
As the final brushstrokes faded and the crowds thinned, one thing was clear: this year, Mumbai didn’t just admire art, it coloured it, lived it, and left its mark on it.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
