Brands
EcoMedia Solutions debuts to make sustainability less hype, more habit
GURUGRAM: As sustainability shifts from a corporate buzzword to a board-level expectation, EcoMedia Solutions Private Limited (EcoMS) has launched as India’s first fully integrated sustainability solutions company, designed to help governments, brands, and corporates move from good intentions to evidence-backed action.
Founded by Rumjhum Gupta, a global sustainability and communications strategist, EcoMS is built on a simple but timely belief: sustainability isn’t a vertical, it’s the backbone of modern business strategy. The company blends technology, data intelligence, consulting, and communication to help organisations embed sustainability across the entire value chain, from compliance and carbon management to stakeholder engagement and sustainable storytelling.
“At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. “EcoMS was created to help businesses integrate sustainability into how they operate, communicate, and evolve—through actionable, tech-backed frameworks that turn ambition into tangible outcomes.”
EcoMS offers a comprehensive suite of services including sustainability strategy, SDG consulting, BRSR and ESG reporting, carbon management and offsetting, circular-economy solutions, and sustainability-led communication. The aim: help organisations future-proof operations, build investor confidence, and create brand differentiation through transparency and measurable impact.
To mark its launch, EcoMS unveiled its flagship innovation EMS (Environment Media Solutions): a patent-filed platform that brings sustainability intelligence into media planning, buying, and event execution.
Designed for advertisers, agencies, and event organisers, EMS is India’s first unified system that measures and manages sustainability performance across OOH, DOOH, print, digital, and experiential media. Its capabilities include green event management, circular-economy integration, BRSR-compliant reporting, sustainable media procurement, and real-time carbon analytics.
“EMS is not just a product; it’s proof that technology can make sustainability measurable, actionable, and mainstream,” Gupta added. “It helps brands and agencies strike a balance between creativity, accountability, and climate consciousness, ensuring every impression counts for the planet.”
With India’s advertising and activation industry growing at nearly 20 per cent annually, the demand for environmental accountability in campaigns has surged. Yet few tools exist to assess the sustainability of media and events. EMS fills this critical void, enabling organisations to demonstrate climate responsibility and meet evolving ESG mandates while leading the shift toward responsible communication.
“Our mission is simple: to make sustainability measurable, accessible, and widely adopted,” Gupta said. “EcoMS and EMS together aim to build an ecosystem where purpose and profit can coexist without compromise.”
EcoMS is already developing its next wave of tech-enabled sustainability products focused on carbon accounting, compliance intelligence, and ethical supply chains, strengthening its position as a frontrunner in sustainability innovation.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
