Brands
Asian Paints splashes Sea Link in colour to mark landmark BCCI partnership
MUMBAI: Colour took centre stage in Mumbai last night as Asian Paints gave the Bandra–Worli Sea Link a technicolour makeover to celebrate its new role as the official colour partner of the BCCI for India’s home cricket season.
In a spectacle that washed the city’s skyline in waves of vivid light, the Sea Link transformed into a living canvas, glowing with dynamic shades drawn from Asian Paints’ massive palette of more than 5,300 hues. Each burst of colour symbolised the emotion, energy and unmistakable passion that cricket stirs across the nation.
For Asian Paints, the choice of the Sea Link was no accident. The iconic structure stands for connection, movement and progress, values deeply rooted in both Indian cricket and the brand’s own journey. Turning it into a public light show ensured the celebration wasn’t confined to a press note but splashed boldly across the city for fans to share.
This moment also marks a first: no other brand from the paints and décor category has partnered with the BCCI before. For a company long regarded as India’s authority on colour and design, the collaboration signals more than a marketing tie-up, it highlights how art, sport and storytelling can blend to create cultural moments that linger.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI: Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
