MAM
Frodoh taps Chirag Bhatia to lead national sales as the adtech firm steps up growth
MUMBAI: Frodoh has added fresh firepower to its leadership ranks, appointing Chirag Bhatia as national sales head as the fast-growing adtech firm pushes into its next phase of expansion.
Announced in Mumbai on 26th November 2025, the move positions Bhatia to steer nationwide sales strategy, strengthen client relationships and accelerate Frodoh’s push across India’s advertising landscape. The appointment comes as the company scales rapidly and sharpens its ambition to deliver end-to-end advertising solutions.
Bhatia brings more than 23 years of experience across digital media, adtech and marketing technology, with stints at Channel Factory, DDB Mudra Group, Meta, Adobe, Yahoo, ibibo Group and The Times of India. He has led large teams, built high-performing sales engines and driven market expansion for brands including Toyota, TTK Prestige, Infosys, Flipkart Ads and HDFC Mutual Funds.
Frodoh founder and CEO Russhabh R Thakkar, said the hire strengthens the company at a pivotal moment. “Chirag’s understanding of sales operations and his record in scaling businesses make him an ideal fit as we grow and innovate. His arrival will help deepen client partnerships and widen our footprint.”
Bhatia called the role a timely opportunity. “Joining Frodoh at this stage is exciting. The company’s vision to transform the CTV industry aligns with my passion for building strong teams and driving strategic growth,” he said, adding that he aims to expand client relationships and deliver measurable impact nationwide.
Bhatia assumes the role with immediate effect.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
