Brands
Avaada sparks ‘Always Clean, Always On’ push for AI era power
MUMBAI: Avaada Group has switched on a bold new brand campaign, “Always Clean, Always On”, placing clean, round-the-clock power at the heart of an AI-fuelled future. The campaign premiered on Kaun Banega Crorepati, using India’s most-watched television platform to ignite a national conversation about the energy demands of an increasingly electrified world.
As the next wave of industrial transformation gathers pace, driven by AI, smart factories and intelligent infrastructure, electricity has become the quiet engine room of global progress. Data centres, robotics and real-time computing are devouring power at an unprecedented rate, turning uninterrupted clean energy into the most valuable resource of the decade.
“Digitalisation is the foundation of economic growth. Behind every algorithm and every insight is an enormous amount of electricity. The energy demands of tomorrow will rise exponentially. If the future runs on intelligence, intelligence must run on clean power,” said Avaada Group chairman Vineet Mittal.
Mittal added that the campaign mirrors Avaada’s ambition to serve as the energy backbone of the AI economy, delivering scalable and sustainable power through solar, wind, hybrid systems, pumped hydro and battery storage.
With 6 GWp of operational capacity and more than 26 GWp under development, Avaada is positioning itself as a key player in powering India’s digital-first transformation.
The campaign film, created by Leo India, uses the curious questions of a child and her AI assistant to show the colossal burst of compute and electricity behind every digital interaction. The visuals build up to a stark reminder of AI’s soaring energy appetite and the need for clean, dependable supply.
The premiere features a resonant line voiced by Amitabh Bachchan, highlighting a world where questions themselves may dim if energy runs short.
Across global industries, power shortages are emerging as the next serious hurdle. Semiconductor plants, data centres and automated factories are all grappling with unreliable or inadequate supply. In this climate, energy certainty evolves into strategic leverage.
Avaada’s portfolio spans utility-scale renewables, storage, green hydrogen and soon green data centres, placing the Group at the crossroads of digital growth and decarbonisation.
While the flagship film spotlights AI’s heavy energy draw, upcoming campaign extensions will explore the rising electricity needs of electric mobility, advanced manufacturing, digital services and green hydrogen. The rollout continues across print, digital and outdoor platforms in the weeks ahead.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
