Brands
Spykar joins Knot Now with 60-minute delivery for youth-driven fashion
MUMBAI: Spykar, one of India’s leading homegrown denim and fashion brands, has gone live on Knot Now, the rapid-commerce platform specialising in lifestyle and fashion. The tie-up gives customers in Mumbai and Thane access to Spykar’s collections delivered within 60 minutes, strengthening the brand’s digital reach under its Daur Apna Hai campaign.
The move aims to tap India’s growing appetite for impulse fashion purchases, last-minute outfit needs and quick wardrobe updates. With real-time order tracking and efficient last-mile logistics, Knot Now positions Spykar among the first premium labels to offer near-instant delivery in the category.
Spykar co-founder and chief executive Sanjay Vakharia, said the partnership aligns with the brand’s mission to serve young India. “By leveraging Knot Now’s dynamic ecosystem, we aim to expand reach, deepen engagement and strengthen our community of trend-forward consumers,” he said.
Founded in 1992, Spykar has built its reputation on youthful, edgy design and innovation in denim. Its portfolio spans jeans, tops, jackets and accessories, crafted for India’s new-generation shoppers.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
