Siddhartha Sharma shifts gear to executive editor – auto at NDTV

GURUGRAM: Siddhartha Sharma has taken the driver’s seat as executive editor – auto at NDTV, marking a return to the beat he has spent more than a decade shaping with a mix of editorial smarts and video-first innovation. The move comes after he led content, sales and technology-driven growth across India and North America.

Sharma has headed tech and auto verticals at CNN-News18, The Quint and Jagran New Media, spearheading India’s first digital tech and auto show and working with big-ticket brands from Apple to BMW. His recent stint in SaaS sales sharpened his growth playbook while delivering an average achievement of 110 per cent against targets.

With more than 14 years riding at the intersection of media, partnerships and tech, Sharma says he wants to keep pushing boundaries in automotive journalism. Engines fired, wheels spinning, and the road ahead looks thrilling.