MAM
Aditya Krishnan steps in as VP of sales at JioHotstar sports ads
MUMBAI: JioHotstar Sports Ads has brought in sales veteran Aditya Krishnan as its new vice president of sales, marking a significant boost to the platform’s monetisation play. Announcing the move on LinkedIn, Krishnan said he was delighted to begin the new chapter.
In his new role, he will shape revenue strategies across TV and digital for BCCI and ICC men’s cricket, a space where advertising battles are as fierce as those on the field. He will also lead key stakeholder relationships and work closely with a team he fondly calls “rockstars”.
Krishnan arrives with more than a decade at Disney plus Hotstar, where he rose through multiple revenue, distribution and sales leadership roles, including director and AVP for revenue. His career began in advertising sales at Star India, Viacom18 and The Walt Disney Company, where he built a reputation for driving growth, crafting brand solutions and forging partnerships that stick.
From boosting yields to bringing fresh advertiser categories to the table, Krishnan has consistently delivered standout performance. Now, with JioHotstar Sports Ads powering some of India’s biggest cricket properties, his next innings promises high stakes and even higher energy.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
