Brands
Sock Street rolls out smart vending at NCR metro stations
NEW DELHI: The Sock Street has taken a bold step into metro life with the launch of its first smart vending machines across key stations in the National Capital Region. The Gurgaon based premium sock brand unveiled the initiative under its Step into the Metro Life campaign, marking a fresh stride in its omnichannel journey.
Five bustling stations MG Road, Guru Dronacharya, South Campus, INA and Noida City Centre now host automated kiosks stocked with the brand’s best sellers. From bamboo socks and sports styles to everyday essentials, commuters can grab their picks in seconds through a smooth, contactless checkout designed for fast paced city routines.
The Sock Street CEO Udit Mayor, said the vending rollout was a significant leap toward a seamless retail ecosystem. He noted that the aim was to make premium and sustainable socks available wherever customers move through the city.
Chief business officer Saurabh Srivastava added that the pilot would help the company read real time consumer behaviour and imagine new micro touchpoints that blend convenience, hygiene and clever technology.
The trial phase will guide future expansion as The Sock Street studies demand patterns and evaluates vending machines as a micro retail format. The brand hopes the model will open the door to similar placements across urban hotspots.
With this launch, The Sock Street continues its mission to upgrade everyday essentials using thoughtful design, planet friendly materials and fresh retail ideas. For NCR’s metro riders, quality socks are now just a quick tap away.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
