MAM
Prateek Roy joins Madison Turnt as associate vice president
MUMBAI: Madison Turnt, the experiential marketing arm of Madison World, has announced the appointment of Prateek Roy as associate vice president. He will lead the agency’s cinema, sponsorship, and non-traditional media business, reporting to Sunny Vohra, CEO of Madison Turnt and Anugrah Madison.
Prateek brings extensive experience in shaping brand strategies across radio, television, digital, esports, gaming, AI, and tech-driven ecosystems. Known for driving revenue growth and pioneering media innovations, he has worked with traditional media giants such as Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well as digital unicorns including ShareChat/Moj and Scoopwhoop. His career is marked by forging strong C-suite partnerships that enhance both market presence and commercial impact.
Madison Turnt is part of Madison World, a diversified Indian communications group offering services across media, PR, creative, sports, and activation, with a team of 1,300 professionals serving clients nationwide.
Madison Turnt and Anugrah Madison CEO Sunny Vohra said, “We are thrilled to welcome Prateek to the team. His strategic mindset and mastery of new-age platforms will be pivotal as we expand our experiential marketing footprint.”
Prateek expressed his enthusiasm, saying, “The media and advertising landscape is evolving rapidly, and cinema advertising, experiential marketing, and live entertainment offer unique opportunities for genuine brand engagement. I look forward to collaborating with clients, partners, and teams to create innovative, measurable solutions. I am grateful to Ajit Varghese and Sunny Vohra for their trust and this opportunity.”
Academically, Prateek holds an MBA in advertising & communication from SIMC Pune and a bachelor’s degree in English literature from Jadavpur University. His combination of strategic insight, storytelling expertise, and commercial acumen positions him as a formidable media leader.
Madison Turnt manages marquee clients including Parle Agro, Caltex, Pepsico, Pidilite, and Vivo, while Madison World, through its 11 units, served over 500 advertisers last year.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
