iWorld
The Legend of Hanuman season five tops Ormax’s OTT originals list
Mumbai: According to recent reports from Ormax Media, The Legend of Hanuman season five created and produced by Sharad Devarajan and Graphic India has secured the #1 spot as the most-watched show across all OTT/Streaming platforms for two weeks in a row – surpassing all live-action films and shows including The Great Indian Kapil Show, Do Patti, and Fabulous Lives of Bollywood Wives. According to Ormax estimates, from 21 October to 3 November 2024, the Disney+ Hotstar mythological series reached a total of 9.4 million viewers.
Co-creator, producer and showrunner of the series Sharad Devarajan commented “Because of the millions of fans across the country who have taken a chance to watch this show and support the work we are doing, The Legend of Hanuman has become the most successful animated project in Indian history. Lord Hanuman has inspired countless generations for thousands of years, connecting people across ages. The morals, lessons, and universal human truths he embodies, remain relevant today, now more than ever. Our mission with The Legend of Hanuman was to use the power of contemporary animation, direction and storytelling to create a series that does justice to this timeless hero beloved by so many billions of people. Hopefully our series will also move a generation of audiences in India to look at animation in a whole new way and usher in a golden age of original Indian animated projects that appeal audiences across the country and potentially all across the world.”
The Legend of Hanuman has topped the Ormax streaming charts for each of its four previous seasons, making it the first animated series in India to achieve that milestone. The previous season four was released this June and according to Ormax’s charts, exceeded 22 million views in the first five weeks of release.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
