Brands
Honey, I Shrunk the Stress Nutrica sweetens wellness with new DVC
MUMBAI: If mornings had a flavour, Nutrica seems convinced it should be honey glazed. The lifestyle and wellness brand under BN Agritech has rolled out a warm, slice-of-life digital campaign for Nutrica Bee Honey, celebrating how one simple, natural ritual can quietly power an entire family’s day.
Set inside a contemporary Indian home, the film flows through the familiar morning chaos breakfast sizzling on the stove, a parent juggling laptops and lunch boxes, and a child racing against the school-bus clock. In the middle of this everyday whirl, a spoon of Nutrica Bee Honey slips easily into the family’s routine, a tiny habit that claims to offer clean energy, purity and a moment of balance before the day takes over.
The campaign hinges on a relatable insight: wellness is built not through grand lifestyle overhauls but through small, consistent choices. The film positions honey as that everyday essential, a morning fitness boost for adults, a warm immunity drink during seasonal change, or a quick burst of natural energy for kids.
Nutrica director and business head of FMCG vertical Sparsh Sachar says the campaign mirrors what modern families genuinely want, “Wellness today must be effortless. People are seeking cleaner ingredients and products that naturally fit their rhythm. Nutrica Bee Honey, with its purity and traceable sourcing, makes everyday wellness intuitive and meaningful.”
Available across 14 cities including Delhi, Mumbai, Pune and Chandigarh, Nutrica Bee Honey comes in three variants tailored to daily needs:
● Multifloral for a natural energy lift
● Lemon for morning fitness and weight-management rituals
● Tulsi for stronger immunity and seasonal comfort
Each variant leans into a different routine, reinforcing the brand’s message of wellness woven seamlessly into the morning flow.
The DVC is now live across Youtube, Instagram, Facebook and LinkedIn, offering a peek into the gentle, honey-powered rhythm Nutrica wants to weave into Indian homes.
With this campaign, Nutrica keeps its positioning simple, better mornings aren’t built by magic just by choosing the right spoonful at the right moment.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
