Brands
Honey, I Shrunk the Stress Nutrica sweetens wellness with new DVC
MUMBAI: If mornings had a flavour, Nutrica seems convinced it should be honey glazed. The lifestyle and wellness brand under BN Agritech has rolled out a warm, slice-of-life digital campaign for Nutrica Bee Honey, celebrating how one simple, natural ritual can quietly power an entire family’s day.
Set inside a contemporary Indian home, the film flows through the familiar morning chaos breakfast sizzling on the stove, a parent juggling laptops and lunch boxes, and a child racing against the school-bus clock. In the middle of this everyday whirl, a spoon of Nutrica Bee Honey slips easily into the family’s routine, a tiny habit that claims to offer clean energy, purity and a moment of balance before the day takes over.
The campaign hinges on a relatable insight: wellness is built not through grand lifestyle overhauls but through small, consistent choices. The film positions honey as that everyday essential, a morning fitness boost for adults, a warm immunity drink during seasonal change, or a quick burst of natural energy for kids.
Nutrica director and business head of FMCG vertical Sparsh Sachar says the campaign mirrors what modern families genuinely want, “Wellness today must be effortless. People are seeking cleaner ingredients and products that naturally fit their rhythm. Nutrica Bee Honey, with its purity and traceable sourcing, makes everyday wellness intuitive and meaningful.”
Available across 14 cities including Delhi, Mumbai, Pune and Chandigarh, Nutrica Bee Honey comes in three variants tailored to daily needs:
● Multifloral for a natural energy lift
● Lemon for morning fitness and weight-management rituals
● Tulsi for stronger immunity and seasonal comfort
Each variant leans into a different routine, reinforcing the brand’s message of wellness woven seamlessly into the morning flow.
The DVC is now live across Youtube, Instagram, Facebook and LinkedIn, offering a peek into the gentle, honey-powered rhythm Nutrica wants to weave into Indian homes.
With this campaign, Nutrica keeps its positioning simple, better mornings aren’t built by magic just by choosing the right spoonful at the right moment.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
