MAM
Eatsure serves festive freedom as Meri Marzi dishes out double delight
MUMBAI: If December had a flavour, Eatsure just scooped it into a bowl and then doubled it. The online food aggregator from Rebel Foods has rolled out its “Meri Marzi” campaign, a festive feast that lets users order across multiple brands in one go and enjoy a Buy-One-Get-One treat with no codes, no extra fees and absolutely no fuss till 31 December 2025.
In true “meri marzi” fashion, foodies can now build their dream combos, a Wendy’s burger with an OvenStory pizza, a Behrouz Biryani with a Faasos wrap, or any mash-up their cravings inspire, all in a single, seamless order. It’s the kind of festive indulgence where convenience meets creativity, and value meets zero compromise.
“Food is emotion, and December is celebration,” said Eatsure head of growth & online distribution Akash Agarwal. He added that the platform wanted to eliminate every point of friction, giving users the freedom to eat exactly what they want, across brands, “all day, everyday, for the whole month of December.” The idea, he said, was simple: more joy, less hassle, and no mental math over codes or charges.
To bring this idea alive, Eatsure has dropped a catchy 1-minute ‘Meri Marzi’ music video, bursting with youthful energy and playful beats, a tribute to the uninhibited joy of eating on your own terms. But the campaign doesn’t stop at the soundtrack; it stretches across social media, influencer collaborations, app notifications, CRM journeys and in-app placements, ensuring no foodie misses out on the season’s most effortless indulgence.
The offer also marks the first time a major aggregator is pushing cross-brand B1G1 as a festive feature letting users mix cuisines, moods and moments without worrying about delivery-layer restrictions. And with the December appetite traditionally surging around house parties, cosy nights in, and year-end get-togethers, the timing couldn’t be more delicious.
Key campaign highlights include:
– Cross-brand B1G1 combinations across Rebel’s portfolio
– Zero codes and zero friction on the ordering journey
– A full December validity window
– The high-energy ‘Meri Marzi’ music video
– Omnichannel messaging across app and social platforms
This festive season, Eatsure isn’t just feeding cravings, it’s feeding freedom. And for once, December tastes exactly the way you want it to.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
