Brands
Pidge hires Arpit Bansal to sharpen brand and fuel growth
NEW DELHI: Pidge is tightening its brand engine. The technology-led logistics and fulfilment platform has appointed Arpit Bansal as head of marketing, signalling a sharper push on growth, trust and category leadership as it scales across India’s fast-moving last-mile economy.
Bansal will own the full marketing mandate — from brand strategy and category positioning to product communication and demand generation — at a moment when Pidge is expanding its technology stack, entering new categories and courting larger enterprise clients.
With more than 12 years of experience across fintech, mobility, digital payments and enterprise solutions, Bansal has held senior marketing roles at Escorts, Sterlite Power, Evalueserve and Paytm. His track record spans digital-first growth, large-scale integrated campaigns and building consumer trust in complex, high-stakes categories.
“Marketing at Pidge is about trust as much as growth”, said Ratnesh Verma, founder and ceo of Pidge. “As we scale our fulfilment network and deepen enterprise partnerships, full-funnel, long-term marketing becomes critical. Arpit brings strategic clarity, data-led thinking and a strong grasp of consumer behaviour — exactly what we need for the next phase”.
Bansal sees the opportunity as a chance to help shape the category. “Pidge is solving some of logistics’ hardest problems with technology, transparency and reliability”, he said. “This is a defining moment. My focus will be on building a distinctive brand, integrated marketing engines and narratives that make Pidge one of the most trusted names in Indian logistics”.
The appointment underlines Pidge’s ambition to move beyond scale to stature. As competition intensifies and expectations rise, the company is betting that brand credibility — backed by technology — will be its sharpest differentiator.
In India’s crowded logistics race, Pidge is not just delivering parcels. It is delivering a point of view — faster, smarter and with intent.
