Brands
Pidge hires Arpit Bansal to sharpen brand and fuel growth
NEW DELHI: Pidge is tightening its brand engine. The technology-led logistics and fulfilment platform has appointed Arpit Bansal as head of marketing, signalling a sharper push on growth, trust and category leadership as it scales across India’s fast-moving last-mile economy.
Bansal will own the full marketing mandate — from brand strategy and category positioning to product communication and demand generation — at a moment when Pidge is expanding its technology stack, entering new categories and courting larger enterprise clients.
With more than 12 years of experience across fintech, mobility, digital payments and enterprise solutions, Bansal has held senior marketing roles at Escorts, Sterlite Power, Evalueserve and Paytm. His track record spans digital-first growth, large-scale integrated campaigns and building consumer trust in complex, high-stakes categories.
“Marketing at Pidge is about trust as much as growth”, said Ratnesh Verma, founder and ceo of Pidge. “As we scale our fulfilment network and deepen enterprise partnerships, full-funnel, long-term marketing becomes critical. Arpit brings strategic clarity, data-led thinking and a strong grasp of consumer behaviour — exactly what we need for the next phase”.
Bansal sees the opportunity as a chance to help shape the category. “Pidge is solving some of logistics’ hardest problems with technology, transparency and reliability”, he said. “This is a defining moment. My focus will be on building a distinctive brand, integrated marketing engines and narratives that make Pidge one of the most trusted names in Indian logistics”.
The appointment underlines Pidge’s ambition to move beyond scale to stature. As competition intensifies and expectations rise, the company is betting that brand credibility — backed by technology — will be its sharpest differentiator.
In India’s crowded logistics race, Pidge is not just delivering parcels. It is delivering a point of view — faster, smarter and with intent.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
