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UP Kabaddi League ropes in Live Your City by Fever as ticketing partner
INDIA: The Uttar Pradesh Kabaddi League (UPKL) has signed up Live Your City by Fever as its official ticketing partner for season 2, sharpening its focus on fan experience as the tournament returns to the Noida indoor stadium.
Live Your City is a brand under Fever Labs Inc, the American technology platform for discovering live culture and entertainment, which last year reached more than 300 million people across 40-plus countries. The partnership will see the platform handle end-to-end ticketing for the league, from digital purchase to stadium access.
Tickets for UPKL season 2, which begins on December 24, are priced from Rs 299 and will be available exclusively on Live Your City by Fever. The platform will offer real-time seat availability, personalised offers and structured access for brand partners, as the league seeks to convert its high-energy following into packed stands.
SJ Uplift Kabaddi chief operating officer Simran Malik said the tie-up underlines the league’s intent to deliver a reliable, large-scale experience. “Having Live Your City by Fever as our ticketing partner ensures we can manage the scale smoothly and offer fans a hassle-free way to book and attend matches,” she said.
Live Your City India general manager Sheetal Birla, said the association reflects the company’s push to deepen its presence in live sports. “This partnership allows us to bring a global, tech-led platform to a fast-growing regional league and elevate the overall entertainment experience,” she said.
The season features 69 matches, culminating in the semi-finals on January 9, 2026 and the final on January 10. Matches will be broadcast on Zee Bollywood, &Pictures HD and Anmol Cinema 2, and streamed on ZEE5.
Launched to promote indigenous sport and regional representation, UPKL features 12 city-based franchises and is operated by SJ Uplift Kabaddi, which aims to build kabaddi into a professionally managed and commercially sustainable league.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
