Gaming
Roblox hands India PR mandate to MSL
MUMBAI: Roblox, the immersive gaming and creation platform that lets users explore, build and socialise across millions of digital worlds, has appointed MSL as its official PR agency in India.
The mandate covers strategic communications, media relations and brand storytelling, as Roblox looks to strengthen its presence and deepen engagement with India’s fast-growing community of players and creators.
Known for blending gaming with user-generated creation, Roblox offers its community endless ways to be together: designing experiences, sharing virtual spaces and building digital economies.
The appointment comes amid fresh signals that Roblox is laying operational groundwork in India. According to a report by High Chaos Run, the company has recently listed several India-linked roles on LinkedIn, including moderation escalation specialist, payroll specialist, senior Workday integration engineer and director of public policy, suggesting preparatory moves beyond market-facing communications.
Citing developers who spoke on condition of anonymity, the report said Roblox has also reached out to Indian studios to develop games for its platform. People familiar with the discussions indicated that titles planned for India are intended for users aged 16 and above, pointing to a more tightly defined content strategy.
MSL India will manage Roblox’s communications and PR initiatives, supporting the company’s efforts to expand awareness, credibility and cultural relevance across media and stakeholder audiences.
The appointment reflects Roblox’s intent to move beyond being seen solely as a gaming platform, positioning itself instead as an immersive ecosystem where play, creativity and community converge.
