Brands
BPTP names Vineet Nanda chief business officer
NEW DELHI: BPTP has brought in seasoned real estate hand Vineet Nanda as chief business officer, bolstering the developer’s top deck as it looks to push harder across the NCR’s most competitive micro-markets.
With more than two decades in the ground, BPTP is no newcomer. The company has delivered over 50 million sq ft across residential, commercial and mixed-use projects, including more than 25,000 homes, with a footprint spanning Gurugram, Faridabad and Noida. Integrated townships have been its calling card in a crowded Delhi-NCR market.
Nanda arrives with over four decades of professional experience, including more than 25 years in senior leadership roles in Indian real estate. His career cuts across sales, marketing and business management for both residential and commercial portfolios. Most recently, he was director, sales and marketing at Krisumi Corporation, part of its senior leadership team.
Earlier stints include leadership roles at Omaxe, Central Park and M3M, where he helped scale large residential and commercial portfolios across multiple markets, riding several property cycles along the way.
As chief business officer and executive director, Nanda will oversee business operations spanning sales, marketing, product strategy and customer experience, in line with BPTP’s organisational structure.
President of BPTP, Amaan Chawla, said Nanda’s appointment strengthens the company’s leadership bench. “He brings a hands-on approach and a deep understanding of residential and commercial real estate that will add momentum to our business functions.”
Nanda called the move a natural fit. “BPTP has a strong track record and a solid presence across NCR. I look forward to working closely with the team to build on that foundation.”
In a market where execution speed and consumer trust matter as much as land banks, BPTP is betting that experience still counts and that a steady hand at the tiller can make all the difference.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
