Brands
Air India Express rolls out PayDay Sale with fares from Rs 1,850
MUMBAI: Air India Express has given travellers a timely reason to plan ahead, unveiling its monthly PayDay Sale with eye-catching fares across its domestic and international network.
The value carrier is offering lite fares from Rs 1,850 on domestic routes and Rs 5,355 on international sectors. Value fares start slightly higher at Rs 1,950 for domestic travel and Rs 5,590 for international journeys. Bookings are open until 1 January 2026 on the airline’s website, mobile app and major booking platforms.
The travel window is generous. Domestic travel under the sale is valid from 12 January to 10 October 2026, while international journeys can be booked from 12 January to 31 October 2026.
Digital first flyers get an added perk. Air India Express is waiving convenience fees on all bookings made through its mobile app, and on website bookings paid via net banking. Lite fares also come with discounted check in baggage options, priced at Rs 1,500 for 15 kg on domestic flights and Rs 2,500 for 20 kg on international routes.
Loyalty members booking through the airline’s website can unlock further savings, including up to 25 per cent off business class fares. These seats offer extra legroom, complimentary gourmair hot meals, additional baggage allowance and priority xpress ahead services. Business Class is available on more than 40 new Boeing 737 8 aircraft inducted as part of the airline’s rapid expansion.
Members of the Tata NeuPass rewards programme can enjoy an extra discount of up to Rs 250 on bookings made via the website and app. The airline is also extending special fares and benefits for students, senior citizens, armed forces personnel and their dependents.
To round things off, Air India Express is making payments easier with EMI and buy now, pay later options. Travellers using select Visa debit and credit cards can also avail a flat discount of Rs 250 on domestic flights and Rs 600 on international routes.
In short, the PayDay Sale is less about splurging and more about smart planning, with plenty of reasons to book now and fly later.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
