91Brands names Sumit S Suneja director for growth & partnerships

MUMBAI: Consumer brands platform 91Brands has appointed retail and expansion specialist Sumit S Suneja as founding member and director for growth and partnerships, marking a key early leadership move for the company.

Announcing the development, Suneja said he was excited to begin a new chapter with 91Brands, signalling his return to an entrepreneurial, build-from-the-ground-up role after a long corporate stint. His mandate will focus on accelerating growth, forging strategic partnerships and shaping the company’s market expansion roadmap.

Suneja brings over two decades of experience across retail, franchising, real estate and international markets. Most recently, he spent more than 16 years at Bestseller India, where he served as chief expansion officer and head of international markets, overseeing large-scale retail growth and cross-border expansion. Earlier in his career, he led the launch and scale-up of Cocoberry, India’s first premium non-fat frozen yoghurt brand, and founded Siters Retail Solutions, advising brands on retail, real estate and franchise strategy.

With deep expertise in building brands, negotiating complex deals and scaling businesses across geographies, Suneja’s appointment adds seasoned heft to 91Brands’ founding team as it sets out to build its next phase of growth.