MAM
Aditi Chada closes the curtain on her Prime Video act after five years in the spotlight
MUMBAI: The credits are rolling for Aditi Chada at Prime Video. After five years of orchestrating the streaming giant’s communications strategy in India, Chada has announced her exit with the kind of grace note that would make any scriptwriter jealous. She’s leaving with a full heart, a packed Rolodex and—most tantalizingly—hints of “something new very soon.” Cue the dramatic pause.
Chada’s tenure at Prime Video reads like a carefully plotted character arc. She joined in January 2021 as a PR manager, back when India’s streaming wars were heating up faster than a pressure cooker biryani. Within two-and-a-half years, she’d climbed to head of content publicity, then ascended again in June 2024 to helm all communications for Prime Video and Amazon MGM Studios in India. Not bad for someone who started her career flogging corporate messaging at Hanmer & Partners two decades ago.
Before her Prime Video stint, Chada racked up an impressive 15-year prelude in corporate communications. She spent nearly five years at Viacom18, rising to senior director of corporate communications, marketing and sustainability. Prior to that, she handled corporate affairs at Cadbury (now Mondelez International) for four years, presumably solving chocolate-related crises with aplomb. A two-and-a-half-year spell managing PR for Kaya Skin Clinic at Marico Ltd rounded out her consumer-facing credentials.
Now, as she teases her next act, the industry waits with bated breath. Will it be another streaming service? Whatever it is, Chada’s departure leaves a significant gap in Prime Video’s Indian operations—one that won’t be easy to fill. But if there’s one thing her career trajectory proves, it’s that she knows how to write her own script. Roll on the sequel.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
