Kingfisher taps WPL energy with high-voltage brand film

MUMBAI: Kingfisher is turning up the volume on women’s cricket. Kingfisher Premium Packaged Drinking Water has unveiled a new brand film for the TATA Women’s Premier League, putting a playful, pop-culture spin on its iconic O la la la leo sonic identity as the tournament gathers momentum.

Titled Chhori aayi. Hutt le bro! Oooh la la la, oooh leo!, the high-energy film reimagines the brand’s familiar jingle to match the confidence, swagger and growing fandom around women’s cricket. The campaign positions Kingfisher as a front-row participant in the WPL story, not just a sponsor on the sidelines.

Rooted in the brand’s long-running ‘Good Times’ philosophy, the film captures moments on and off the field, blending match action, fan emotion and celebration as women’s cricket cements its place in the mainstream. The campaign has been conceptualised by Ogilvy and features players and action from across WPL teams.

“The Women’s Premier League represents a defining moment for sport and culture in India,” said Vikram Bahl, chief marketing officer at United Breweries Limited. “We wanted to celebrate the energy of TATA WPL in a way that feels instantly recognisable and uniquely Kingfisher. The refreshed sonic identity mirrors the growing vibrancy of women’s cricket and reinforces our role as a brand that brings people together around moments of joy.”

Beyond the screen, Kingfisher is pushing an integrated presence across the tournament. As an official good times partner, the brand is rolling out a multi-layered stadium experience spanning branding, technology-led engagement, entertainment and hospitality. Visibility will extend across match broadcasts, fan-facing activations at venues and a range of touchpoints designed to keep the brand top of mind through the season.

The campaign will be amplified across social media, digital platforms, on-ground activations and experiential formats, ensuring sustained reach and interaction with cricket audiences nationwide.

For Kingfisher, the WPL is more than a sponsorship play. It is a statement of intent. By aligning its sound, storytelling and on-ground presence with the rise of women’s cricket, the brand is betting on a cultural shift that is only getting louder. And as the leo rings out across stadiums and screens, Kingfisher is making it clear where the good times are headed next.