Sammyak Jain steps up as business head, international business at boAt

DELHI: boAt Lifestyle is turning up the volume on its global ambitions, and Sammyak Jain is now holding the controls.

The consumer tech brand has elevated Jain as business head, international business, tasking him with expanding boAt’s presence beyond India and strengthening its overseas footprint. In his new role, Jain will focus on scaling international markets, building partnerships and shaping the growth strategy for boAt’s rapidly expanding portfolio.

Sharing the news, Jain said he is excited to take on the responsibility of leading international business for a brand born in India. He added that he looks forward to building strong local teams across markets, learning fast and creating “global waves” for boAt.

Jain’s elevation caps a steady rise within the company. Since joining boAt in 2022, he has held multiple leadership roles, including head of strategy and operations and business head for enterprise and ODM sales. His expanded remit reflects the brand’s growing confidence in exporting its India-first success story to global audiences.

Before boAt, Jain spent nearly six years at Bain and Company, where he rose from associate consultant to senior manager, advising businesses across strategy and operations. He has also worked with Rocket Internet and completed internships at Kearney and Deloitte.

With a consultant’s eye for strategy and an operator’s feel for scale, Jain now faces his biggest brief yet. As boAt looks to plug into global markets, his job is simple to say and harder to do: make Indian cool, everywhere.