Brands
Sammyak Jain steps up as business head, international business at boAt
DELHI: boAt Lifestyle is turning up the volume on its global ambitions, and Sammyak Jain is now holding the controls.
The consumer tech brand has elevated Jain as business head, international business, tasking him with expanding boAt’s presence beyond India and strengthening its overseas footprint. In his new role, Jain will focus on scaling international markets, building partnerships and shaping the growth strategy for boAt’s rapidly expanding portfolio.
Sharing the news, Jain said he is excited to take on the responsibility of leading international business for a brand born in India. He added that he looks forward to building strong local teams across markets, learning fast and creating “global waves” for boAt.
Jain’s elevation caps a steady rise within the company. Since joining boAt in 2022, he has held multiple leadership roles, including head of strategy and operations and business head for enterprise and ODM sales. His expanded remit reflects the brand’s growing confidence in exporting its India-first success story to global audiences.
Before boAt, Jain spent nearly six years at Bain and Company, where he rose from associate consultant to senior manager, advising businesses across strategy and operations. He has also worked with Rocket Internet and completed internships at Kearney and Deloitte.
With a consultant’s eye for strategy and an operator’s feel for scale, Jain now faces his biggest brief yet. As boAt looks to plug into global markets, his job is simple to say and harder to do: make Indian cool, everywhere.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
