Brands
Natasha Kapoor moves to Meta US as global media strategy lead for wearables
US: Natasha Kapoor is crossing continents, and upping the stakes. After five years shaping media strategy for Meta across India and Asia-Pacific, Kapoor has moved to the company’s US headquarters to take on the role of global media strategy lead for wearables, based in New York. The appointment marks a significant transition from regional leadership to a global remit at a time when Meta is doubling down on hardware-led growth.
Kapoor joined Meta in January 2021 and has since led strategic media planning for the Meta family of apps in India, before expanding her remit to APAC. Her work has spanned large-scale brand strategy, paid social and full-funnel media planning across some of Meta’s most competitive markets.
Her move to the US places her at the centre of Meta’s global wearables push, a category that sits at the intersection of hardware, platform ecosystems and emerging consumer behaviour.
Before Meta, Kapoor spent over a decade in senior roles across India’s media agency ecosystem. She was principal partner at Mindshare, leading the Unilever skin care and skin cleansing business, and earlier headed the Mumbai office of Starcom Mediavest Group as vice-president. Her career also includes senior stints at Mediacom, Samsung, Indiabulls Real Estate and Mindshare Fulcrum, where she worked across media buying, procurement, strategy and branded content.
Kapoor began her career in television buying and research, building a reputation for combining commercial rigour with strategic depth—a skill set that now travels with her to a global stage.
From Mumbai to Manhattan, Kapoor’s trajectory mirrors the shifting centre of gravity in media leadership: global, platform-led and relentlessly outcome-focused.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
