Natasha Kapoor moves to Meta US as global media strategy lead for wearables

US: Natasha Kapoor is crossing continents, and upping the stakes. After five years shaping media strategy for Meta across India and Asia-Pacific, Kapoor has moved to the company’s US headquarters to take on the role of global media strategy lead for wearables, based in New York. The appointment marks a significant transition from regional leadership to a global remit at a time when Meta is doubling down on hardware-led growth.

Kapoor joined Meta in January 2021 and has since led strategic media planning for the Meta family of apps in India, before expanding her remit to APAC. Her work has spanned large-scale brand strategy, paid social and full-funnel media planning across some of Meta’s most competitive markets.

Her move to the US places her at the centre of Meta’s global wearables push, a category that sits at the intersection of hardware, platform ecosystems and emerging consumer behaviour.

Before Meta, Kapoor spent over a decade in senior roles across India’s media agency ecosystem. She was principal partner at Mindshare, leading the Unilever skin care and skin cleansing business, and earlier headed the Mumbai office of Starcom Mediavest Group as vice-president. Her career also includes senior stints at Mediacom, Samsung, Indiabulls Real Estate and Mindshare Fulcrum, where she worked across media buying, procurement, strategy and branded content.

Kapoor began her career in television buying and research, building a reputation for combining commercial rigour with strategic depth—a skill set that now travels with her to a global stage.

From Mumbai to Manhattan, Kapoor’s trajectory mirrors the shifting centre of gravity in media leadership: global, platform-led and relentlessly outcome-focused.