Brands
Starbucks India launches protein cold foam with SuperYou
Starbucks India is stirring wellness straight into the cup. The coffee chain has partnered with SuperYou to launch Protein Cold Foam across its stores in India, giving customers a new way to add protein to their favourite cold beverages without disrupting daily coffee rituals. The move taps into a growing appetite for functional foods that feel familiar, flexible and indulgent.
The Protein Cold Foam is made using SuperYou’s yeast-based protein, developed through biofermentation technology. Light on digestion and low in calories, it is designed to blend seamlessly with Starbucks’ iced drinks, adding 11 to 18 grams of protein depending on cup size. Customers can choose from chocolate, banana or vanilla flavours, with zero-sugar options also available.
The limited-edition menu includes a Cold Brew with Chocolate Protein Cold Foam, a Caramel Frappuccino finished with banana protein cold foam, and an Iced Latte topped with vanilla protein cold foam. Beyond the curated drinks, the protein foam can be added to a wide range of cold beverages, from iced americanos to Frappuccinos, reinforcing Starbucks’ push for customisation.
The launch reflects a broader shift in how consumers approach health—less about extremes, more about everyday gains. Sushant Dash, ceo, Tata Starbucks, said the idea was to integrate protein into existing habits rather than ask customers to change them. Partnering with SuperYou, he added, allows Starbucks to deliver functionality without sacrificing comfort or taste.
For SuperYou, the collaboration marks a step towards mainstreaming protein consumption. Nikunj Biyani, co-founder, said coffee is one of India’s most entrenched daily rituals, and the partnership brings both scale and trust to the brand’s ambition of making protein part of everyday life.
Available now across Starbucks outlets nationwide, Protein Cold Foam signals where the coffee business is heading: flavour-first, function-forward, and firmly embedded in the rhythms of daily life. Coffee, it seems, is no longer just a caffeine fix—it’s becoming a lifestyle upgrade.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
