JioStar elevates Srijith Jagdish to senior VP entertainment ad sales

MUMBAI: JioStar has given its entertainment advertising engine a fresh boost with the appointment of Srijith Jagdish as senior vice president for entertainment ad sales. Based in Mumbai, Jagdish steps into the role at a time when content, commerce and creativity are colliding faster than ever.

This is not unfamiliar territory for him. Until recently, Jagdish was heading emerging markets at JioStar, where he focused on expanding newer revenue opportunities and sharpening regional momentum. His elevation signals continuity with ambition, rewarding someone who already knows the organisation’s pulse.

Before joining JioStar, Jagdish spent nearly three years at Disney+ Hotstar, where he played a pivotal role in building and scaling advertising revenue. As head of SMB ads revenue, he led the charge to bring small and medium businesses into the digital video advertising fold. Earlier, as director for LCS ads revenue, he drove growth across key categories including auto, BFSI and food and beverages.

Long before streaming platforms entered his vocabulary, Jagdish built a formidable foundation at Mahindra and Mahindra. Over 17 years, he wore multiple hats across sales and brand leadership, shaping some of India’s most recognisable SUV brands such as Scorpio, Bolero and XUV. From management trainee to senior leadership roles, his journey blended ground level sales experience with big brand storytelling.

With a rare mix of auto sector grit and media sales finesse, Jagdish now brings a well rounded playbook to JioStar’s entertainment portfolio. As advertisers chase attention in an increasingly crowded landscape, his brief is clear. Make brands unmissable, and make the business grow while doing it.