Brands
JioStar elevates Srijith Jagdish to senior VP entertainment ad sales
MUMBAI: JioStar has given its entertainment advertising engine a fresh boost with the appointment of Srijith Jagdish as senior vice president for entertainment ad sales. Based in Mumbai, Jagdish steps into the role at a time when content, commerce and creativity are colliding faster than ever.
This is not unfamiliar territory for him. Until recently, Jagdish was heading emerging markets at JioStar, where he focused on expanding newer revenue opportunities and sharpening regional momentum. His elevation signals continuity with ambition, rewarding someone who already knows the organisation’s pulse.
Before joining JioStar, Jagdish spent nearly three years at Disney+ Hotstar, where he played a pivotal role in building and scaling advertising revenue. As head of SMB ads revenue, he led the charge to bring small and medium businesses into the digital video advertising fold. Earlier, as director for LCS ads revenue, he drove growth across key categories including auto, BFSI and food and beverages.
Long before streaming platforms entered his vocabulary, Jagdish built a formidable foundation at Mahindra and Mahindra. Over 17 years, he wore multiple hats across sales and brand leadership, shaping some of India’s most recognisable SUV brands such as Scorpio, Bolero and XUV. From management trainee to senior leadership roles, his journey blended ground level sales experience with big brand storytelling.
With a rare mix of auto sector grit and media sales finesse, Jagdish now brings a well rounded playbook to JioStar’s entertainment portfolio. As advertisers chase attention in an increasingly crowded landscape, his brief is clear. Make brands unmissable, and make the business grow while doing it.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
