Brands
Leeford Ortho turns orthopedic care into a fitness lifestyle
MUMBAI: Leeford Ortho is giving orthopedic support a fresh twist, turning it from a medical necessity into a lifestyle choice with its new high-energy campaign, ‘Fit raho, hit raho’. The campaign stars fitness icon Tiger Shroff and comedian Varun Sharma in three fun, relatable films that celebrate movement, ambition, and everyday fitness.
Instead of focusing on pain and recovery, Leeford Ortho celebrates activity as a way of life. The campaign positions the brand for active, goal-driven consumers who see fitness as part of their identity, not just an occasional workout. With fast-acting relief that fits seamlessly into daily routines, the brand becomes a partner in staying on the move rather than a temporary fix for discomfort.
Schbang handled the complete creative journey, shaping the brand’s voice and coining the memorable tagline ‘Fit raho, hit raho’. Produced by Hogarth, the films capture situations that feel natural for Tiger and Varun, ensuring the message resonates with audiences while keeping product recall strong.
Leeford Healthcare Ltd. director Sidhant Gupta said, “With ‘Fit raho, hit raho’, we target people who see fitness as a way of life, not just a solution. Schbang helped us make that vision energetic and relatable for today’s consumers.”
Schbang creative director Hariharan Subramanian added, “Leeford was a rare opportunity. We could give the brand its first advertising voice and take it out of the clinical mould. Instead of talking medicine, we talk to people before they even become patients.”
By blending Leeford’s healthcare expertise with a youth-relevant, fitness-first approach, the campaign proves that orthopedic care can be more than relief, it can be a celebration of continuous momentum.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
