Brands
Teinpro bites into everyday wellness with debut protein bar
MUMBAI: Protein is no longer just pumping iron, it’s quietly powering everyday India. As eating habits shift towards mindful, goal-driven nutrition, Teinpro has entered the health food space with the launch of its first protein bar, positioning itself at the intersection of performance and everyday wellbeing. The brand is backed by founders Chinmay Barik, Raghav Gupta and Kshitij Shokeen, with actor Randeep Hooda as a core investor.
Teinpro’s pitch is simple but timely, protein should not feel intimidating, restrictive or gym-exclusive. While protein’s role in muscle repair is well known, its wider benefits, sustained energy, better metabolism and improved immunity are often overlooked in Indian diets that are rich in carbohydrates but frequently low on quality protein, particularly for vegetarians. Teinpro’s bar is designed to plug this everyday gap without demanding a lifestyle overhaul.
Developed with a focus on balance rather than excess, the no-added-sugar, no-preservatives bar contains magnesium, zinc, antioxidants and ashwagandha extracts aimed at delivering calm focus alongside steady energy. Positioned as a functional middle ground between hardcore fitness nutrition and casual snacking, it is meant to work just as well between meals, after workouts, during long workdays or even as a healthier dessert option.
Explaining the thinking behind the product, Teinpro’s leadership said the brand was born out of a clear gap between performance nutrition and everyday food habits. The goal, they noted, was to create a bar that respects Indian tastes while delivering adequate not overwhelming nutrition, offering natural sweetness that satisfies post-meal cravings without compromising on health.
For Hooda, the association was driven by alignment rather than endorsement. Known for physically demanding roles in films such as Sarbjit, Sultan and Swatantrya Veer Savarkar, the actor said Teinpro stood out for treating protein as a daily necessity rather than a niche supplement. He described the bar as a practical, honest snack that supports both performance and the routine physical demands of everyday life.
With its debut, Teinpro is positioning itself as a wellness-first brand focused on how people work, move and live, not just how they train. The protein and energy bars are now available on the brand’s website and across platforms including Bigbasket, Zepto, Amazon, Flipkart, Jiomart and Tata 1mg, with plans to expand into more quick-commerce and offline channels.
In a crowded nutrition market chasing extremes, TeinPro’s launch makes a quieter promise: strength that fits neatly into daily life.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
