Brands
Kisna steps into digital gold with SafeGold, starting at Rs 10
MUMBAI: Kisna Diamond and Gold Jewellery has stepped into digital gold with the launch of Kisna Digital Gold, partnering SafeGold to extend its omnichannel play beyond physical jewellery. The move allows consumers to buy, sell and redeem gold digitally, with entry starting at just Rs 10 and no lock-in.
The offering lets customers purchase fractional quantities of 24-carat gold at live market prices, with holdings credited in grams to four decimal places. The gold, of 995 fineness or higher, is stored in insured vaults managed by globally recognised custodians, with full ownership retained by the customer.
Crucially for Kisna, digital holdings can be redeemed against physical jewellery across its nationwide retail network, tightening the loop between online accumulation and in-store conversion. The company positions digital gold as a gateway product, encouraging consumers to save, plan and eventually upgrade to jewellery purchases.
Kisna Diamond and Gold Jewellery CEO Parag Shah, said the launch was aimed at making gold ownership “more accessible, transparent and flexible”, while deepening long-term consumer relationships. SafeGold COO and co-founder Rhea Chaterji, said the partnership combined trusted jewellery retail with secure, asset-backed digital infrastructure.
The platform is currently available to resident Indians with a valid Pan card and reinforces Kisna’s push to align traditional gold buying with digital-first consumer behaviour.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
