MAM
Gracenote names Bill Condon as first head of advertising sales
MUMBAI: Nielsen-owned Gracenote has brought in seasoned adtech leader Bill Condon as its first-ever head of advertising sales, signalling a sharper push into the fast-moving world of connected TV advertising.
Condon will lead revenue growth across Gracenote’s expanding advertising business, with a clear mandate to scale adoption of content connect, the company’s CTV ad platform launched in December 2025.
In simple terms, content connect helps advertisers understand not just who is watching, but what they are watching. Built on Gracenote’s content ID graph and long-established TV metadata, the platform allows ads to be targeted at the programme level, while offering brand safety, transparency and smarter ways for publishers to package and sell their inventory.
For an industry grappling with fragmented streaming services and blurred audience signals, the promise is clarity. Advertisers get better context. Publishers get better monetisation. Viewers, ideally, get ads that make more sense.
Condon arrives with over 20 years of experience across both sides of the digital advertising table. Most recently, he was vice president of enterprise sales and partnerships at Xumo, where he played a key role in scaling free ad-supported streaming TV channels and unlocking revenue across major CTV platforms. His earlier stints include senior roles at Disney, Tremor Video, Yahoo, AOL and PointRoll.
Gracenote chief business officer Ryan Moore, said the appointment reflects the company’s growing momentum in advertising. He added that Condon’s track record in building and monetising CTV and Fast platforms makes him a natural fit to drive the commercial growth of content connect.
For Condon, the timing feels right. He believes CTV advertising has reached a point where scale and signal quality must evolve together, but visibility into the content surrounding ads has lagged behind.
Gracenote’s bet is that content intelligence, when made practical and actionable, can bring order to the streaming chaos. With Condon at the helm of ad sales, that bet just got a little louder and a lot more confident.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
