Brands
Haldiram’s names Rajiv Singh VP, head of marketing and growth
MUMBAI: Haldiram’s is sharpening its fast food playbook. The iconic Indian snacks and sweets brand has appointed Rajiv Singh as vice president and head of marketing and growth for its QSR business, signalling a sharper push into the quick service restaurant space across India and overseas markets.
Singh will lead marketing and growth initiatives while building and scaling Haldiram’s QSR footprint, as the brand looks to deepen its presence in a food and dining landscape that is changing faster than a lunchtime queue.
Confirming the move, Singh said he was excited to join a brand with a legacy as rich as its menu. He noted that Haldiram’s stands at a rare intersection of heritage and opportunity, and said he looks forward to driving brand led growth, accelerating the QSR business and building consumer first marketing engines alongside the leadership team.
Singh brings with him over a decade of experience across food, retail and lifestyle brands. Most recently, he headed growth and marketing at ITC Food Tech, where he played a key role in building the cloud kitchen and café ecosystem, including the expansion of ITC Sunfeast Baked Creations. His work blended celebrity partnerships, digital first storytelling and delivery led demand generation.
Before ITC, Singh led brand marketing and strategic alliances at Happilo, helping the brand grow its D2C muscle and high visibility sports partnerships. Earlier stints at Blackberrys Menswear, Cheil Worldwide and Spencer’s Retail gave him deep exposure to retail marketing, brand building and large scale execution.
For Haldiram’s, the appointment comes at a time when traditional food brands are racing to win younger consumers who crave speed, convenience and experience along with taste. With Singh at the helm of marketing and growth, Haldiram’s appears ready to serve familiarity with a side of fresh thinking.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
