MAM
Enterr10 network launches Dangal podcast to boost digital-first push
MUMBAI: Enterr10 Network has rolled out the Dangal Podcast, folding the format into its growing digital-first content strategy with the launch of its flagship show, D’ Talks With Masala Chai. The series promises unfiltered conversations with television personalities, blending personal stories with behind-the-scenes industry insights.
The opening episodes featured popular actors Nancy Roy and Madhusree Sharma, known for their roles in Mann Sundar, alongside a special joint appearance by Bhakti Chauhan and Kapil Arya from Shrimati Shukla. The guests spoke candidly about their careers, real-life struggles, success stories and the realities behind on-screen family dramas, peppered with rapid-fire rounds and light-hearted moments.
Hosted by Enterr10 network director Akshat Singhal, the podcast is positioned as a platform for honest storytelling and deeper fan engagement beyond television screens.
Singhal said the initiative marks a natural extension of the network’s storytelling ecosystem, aimed at creating relatable and meaningful content while strengthening its digital footprint. Following a strong response to the debut episode, the network is betting on sustained momentum with upcoming instalments.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
