MAM
Enterr10 network launches Dangal podcast to boost digital-first push
MUMBAI: Enterr10 Network has rolled out the Dangal Podcast, folding the format into its growing digital-first content strategy with the launch of its flagship show, D’ Talks With Masala Chai. The series promises unfiltered conversations with television personalities, blending personal stories with behind-the-scenes industry insights.
The opening episodes featured popular actors Nancy Roy and Madhusree Sharma, known for their roles in Mann Sundar, alongside a special joint appearance by Bhakti Chauhan and Kapil Arya from Shrimati Shukla. The guests spoke candidly about their careers, real-life struggles, success stories and the realities behind on-screen family dramas, peppered with rapid-fire rounds and light-hearted moments.
Hosted by Enterr10 network director Akshat Singhal, the podcast is positioned as a platform for honest storytelling and deeper fan engagement beyond television screens.
Singhal said the initiative marks a natural extension of the network’s storytelling ecosystem, aimed at creating relatable and meaningful content while strengthening its digital footprint. Following a strong response to the debut episode, the network is betting on sustained momentum with upcoming instalments.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
