MAM
ITC Sunrise Spices launches limited-edition ‘Swaad Bihar Ka’ range
Mumbai: ITC Ltd.’s Sunrise Spices, one of the leading spice brands in East India, today launched ‘Swaad Bihar Ka,’ an exclusive range of spices. These spices come in a unique limited-edition pack featuring Madhubani artwork that was originally hand-drawn by local Madhubani artists. With a deep-rooted commitment to celebrate the essence of the state, with this launch the brand aims to offer not just delectable flavours but also a glimpse into the rich cultural heritage and artistry of Bihar through its products.
Backed with research of 2.5 years and basis consumer feedback of over 1000 homemakers these spices have been tastefully developed to bring alive the flavours of local dishes and nuanced traditional recipes that resonate with the consumers of Bihar.
Some of the spices include Sunrise Rajshahi Garam Masala, Sunrise Kitchen King Masala, Sunrise Meat Masala, and Sunrise Chicken Masala, in the blended spices range and basic spices such as Sunrise Red Chilli Powder, Sunrise Turmeric Powder etc.
The distinctive combination of carefully selected spices is meticulously blended, ensuring a perfect harmony of flavours. This not only saves consumers precious time and provides convenience, but also ensures effortless preparation of their favourite dishes. Hence, this range beautifully complements the rich culinary heritage of Bihar.
To take the consumer experience a notch higher, each pack of these spices showcases a unique Madhubani painting which is deeply rooted in Bihar’s culture. Sunrise Spices collaborated with four exceptionally talented Madhubani artists renowned for their intricate artwork. The revered artists have created captivating food-themed paintings that represent the exquisite fusion of flavours and artistic expression of Bihar. The packs also come with a unique QR through which consumers can delve into the artistic process and gain deeper insights into the remarkable fusion of food and art represented by ‘Swaad Bihar Ka.’
ITC Spices business head Piyush Mishra said, “Swaad Bihar Ka’ holds a special place in our hearts, and we take immense pride in being one of the few brands to have developed a wide array of products exclusively tailored for the state of Bihar. This new range represents ITC’s eternal association with Bihar and how our brand, Sunrise Spices, proudly celebrates the state’s cultural heritage, showcasing authentic flavours deeply rooted in their traditions. With decades of experience in working with spices, we are committed to promoting Bihar’s rich history and culinary treasures through our range of spices. Our aim is to honour the powerful connection between food and heritage, allowing our consumers to not only experience the flavors but also the stories that make Bihar truly special. We are thrilled to invite the people of Bihar on a flavorful journey, as we salute the essence and soul of Bihar through our new offerings. We look forward to delighting our valued customers with the true flavours of Bihar and creating unforgettable culinary experiences.”
At the core of ‘Swaad Bihar Ka’ is an unwavering commitment to delighting the discerning palates of Bihar’s consumers. Meticulously crafted, these spices take inspiration from the region’s culinary traditions and recipes. Each product, from the alluring aromas of the meat blend to the versatile flavours of Kitchen King, is thoughtfully designed to cater to the distinct tastes of Bihar’s people and recreate the authentic flavours of the region’s iconic cuisines. Sunrise Spices ensures that high-quality raw materials are carefully sourced, and undergoes stringent testing and quality control processes to maintain a consistent consumer experience.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
