MAM
ITC Sunrise Spices launches limited-edition ‘Swaad Bihar Ka’ range
Mumbai: ITC Ltd.’s Sunrise Spices, one of the leading spice brands in East India, today launched ‘Swaad Bihar Ka,’ an exclusive range of spices. These spices come in a unique limited-edition pack featuring Madhubani artwork that was originally hand-drawn by local Madhubani artists. With a deep-rooted commitment to celebrate the essence of the state, with this launch the brand aims to offer not just delectable flavours but also a glimpse into the rich cultural heritage and artistry of Bihar through its products.
Backed with research of 2.5 years and basis consumer feedback of over 1000 homemakers these spices have been tastefully developed to bring alive the flavours of local dishes and nuanced traditional recipes that resonate with the consumers of Bihar.
Some of the spices include Sunrise Rajshahi Garam Masala, Sunrise Kitchen King Masala, Sunrise Meat Masala, and Sunrise Chicken Masala, in the blended spices range and basic spices such as Sunrise Red Chilli Powder, Sunrise Turmeric Powder etc.
The distinctive combination of carefully selected spices is meticulously blended, ensuring a perfect harmony of flavours. This not only saves consumers precious time and provides convenience, but also ensures effortless preparation of their favourite dishes. Hence, this range beautifully complements the rich culinary heritage of Bihar.
To take the consumer experience a notch higher, each pack of these spices showcases a unique Madhubani painting which is deeply rooted in Bihar’s culture. Sunrise Spices collaborated with four exceptionally talented Madhubani artists renowned for their intricate artwork. The revered artists have created captivating food-themed paintings that represent the exquisite fusion of flavours and artistic expression of Bihar. The packs also come with a unique QR through which consumers can delve into the artistic process and gain deeper insights into the remarkable fusion of food and art represented by ‘Swaad Bihar Ka.’
ITC Spices business head Piyush Mishra said, “Swaad Bihar Ka’ holds a special place in our hearts, and we take immense pride in being one of the few brands to have developed a wide array of products exclusively tailored for the state of Bihar. This new range represents ITC’s eternal association with Bihar and how our brand, Sunrise Spices, proudly celebrates the state’s cultural heritage, showcasing authentic flavours deeply rooted in their traditions. With decades of experience in working with spices, we are committed to promoting Bihar’s rich history and culinary treasures through our range of spices. Our aim is to honour the powerful connection between food and heritage, allowing our consumers to not only experience the flavors but also the stories that make Bihar truly special. We are thrilled to invite the people of Bihar on a flavorful journey, as we salute the essence and soul of Bihar through our new offerings. We look forward to delighting our valued customers with the true flavours of Bihar and creating unforgettable culinary experiences.”
At the core of ‘Swaad Bihar Ka’ is an unwavering commitment to delighting the discerning palates of Bihar’s consumers. Meticulously crafted, these spices take inspiration from the region’s culinary traditions and recipes. Each product, from the alluring aromas of the meat blend to the versatile flavours of Kitchen King, is thoughtfully designed to cater to the distinct tastes of Bihar’s people and recreate the authentic flavours of the region’s iconic cuisines. Sunrise Spices ensures that high-quality raw materials are carefully sourced, and undergoes stringent testing and quality control processes to maintain a consistent consumer experience.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
