Brands
Paytm names Saujanya Shrivastava as ceo, new initiatives
GURUGRAM: Paytm has appointed Saujanya Shrivastava as ceo, new initiatives, strengthening its leadership bench as the company sharpens its focus on building and scaling its next set of growth engines.
Shrivastava will oversee strategy, innovation and execution across Paytm’s emerging businesses. His mandate is simple but significant: turn fresh ideas into meaningful, scalable businesses that can fuel the company’s future.
Shrivastava joins Paytm after a long and varied stint at MakeMyTrip and Goibibo, where he spent more than a decade in senior leadership roles. Most recently, he served as chief operating officer, flights, holidays, gulf and b2b, managing some of the group’s most critical revenue verticals. His earlier roles there included chief operating officer, flights sbu and gulf and chief business officer, flights and growth products, giving him deep operational and product experience in high-volume consumer businesses.
Before his travel-tech chapter, Shrivastava was chief marketing officer at Bharti AXA Life Insurance, where he led brand strategy, digital business, online sales and customer management. He also headed early e-commerce initiatives at Future Group’s Futurebazaar as senior vice president and business head, well before online retail became mainstream in India.
His earlier career reads like a roll call of marquee brands. At PepsiCo, he served as vice president, marketing, launching the Pepsi Slim Can and building the brand’s powerful association with cricket. Stints at Citibank as assistant vice president, marketing and at Cadbury India in brand and sales leadership roles further rounded out his consumer and financial services experience.
An alumnus of the Indian Institute of Management Calcutta, Shrivastava brings nearly three decades of brand-building, digital innovation and executional rigour to Paytm. As the company looks to its next act, the appointment underlines a clear intent to back ambition with experience and to turn new initiatives into serious business.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
