Brands
Secret Temptation teams with Sonam Bajwa to unveil ‘Secret Romance’
Mumbai: Secret Temptation, the renowned fragrance brand known for its alluring scents, has teamed up with the incredibly talented actress and model, Sonam Bajwa, for an enchanting new YouTube video showcasing their fragrance sensation, “Secret Romance.” The video takes viewers on an enticing journey as Sonam Bajwa unveils her secret romance, which turns out to be none other than the intoxicating fragrance of Secret Temptation’s “Romance” perfume.
The YouTube video unfolds with Sonam Bajwa, in a series of captivating scenes, revealing her secret romance while intriguing viewers with suspense. As the video progresses, the unexpected revelation unfolds – Sonam’s secret romance is none other than the enticing aroma of “Secret Romance” perfume by Secret Temptation.
The concept behind the video resonates perfectly with Secret Temptation’s signature campaign theme – #STCL (Secret to Complete Look). This campaign encapsulates the brand’s philosophy that no look is truly complete without the addition of Secret Temptation perfumes. Secret Temptation’s collaboration with Sonam Bajwa takes this idea to a whole new level, demonstrating that even a glamorous appearance, perfect attire, and flawless makeup are elevated to their fullest potential only when complemented by the exquisite fragrances of Secret Temptation. Sonam embodies the spirit of modern, confident, and glamorous women – qualities that align perfectly with the brand’s ethos. Through this video, Secret Temptation aims to showcase how the right fragrance can elevate one’s overall look and add that final touch of allure.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
