MAM
Go Desi’s ‘Sakkath Desi, Sakkath Chatpata’ triumphs in over 15,000 stores
Mumbai: GO DESi, celebrated for its irresistibly fun chatpata treats, proudly announces its presence in over 15,000 stores across Karnataka, alongside nationwide availability online and in 20 kiosk stores spread across Bangalore. Each of these delectable delights is lovingly handcrafted in its own units set up in rural India.
GO DESi launched a campaign for its bestselling product, DESi Popz, which has proven to be a resounding success, forging a stronger connection between regional flavours and the hearts of Karnataka’s people.
The campaign’s central theme, “Sakkath Desi, Sakkath Chatpata,” perfectly encapsulates the essence of the desi spirit, highlighting the unique quirks that make India and Indians truly exceptional.
This concept struck a resonant chord with people throughout Karnataka. Just like DESi Popz, priced affordably at Rs. 5, known for their innate fun and chatpata flavours, the campaign found a receptive audience across all age groups.
GO DESi launched the campaign on multiple marketing channels, including television broadcasts on Colours Kannada, Zee OTT, and cinemas. Complementing these efforts were digital promotions and below-the-line (BTL) activities such as outdoor hoardings strategically placed across Karnataka. To top off the campaign, GO DESi has implemented an interactive hoarding in Mangalore, the state’s second-largest market, further enhancing the campaign’s impact.
GO DESi founder Vinay Kothari shared his thoughts on the campaign’s success, saying, “We embarked on this journey with modest beginnings, and witnessing our labour of love find a place in people’s hearts is truly heartening. We are eager to continue innovating and delivering more unforgettable desi delights.”As the festive season approaches, GO DESi is gearing up to add even more joy to its customers’ celebrations. This Diwali, the brand has meticulously crafted a unique gifting experience under the theme “This Diwali full in DESi,” urging consumers to break away from the ordinary and explore distinctive gift options beyond dry fruits and chocolates.
GO DESi brings forgotten regional flavours in the form of handmade treats which come with no added preservatives. They have tangy, sweet, masala and chatpata products like DESi Popz which are yummy flavourful lollipops, DESi bytes i.e. sundried fruit bytes with natural spices & ingredients, DESi Meetha -single serve meetha bars and DESi Mints Meetha Paan to name a few.
MAM
WPP appoints Kyoko Matsushita as APAC CEO of WPP Creative
Former Japan CEO and Essence Global leader takes regional helm.
MUMBAI: Kyoko Matsushita just went from running Japan to captaining the entire APAC creative fleet because when you’ve already conquered one island nation, the next logical step is to steer a whole continent. WPP has appointed Kyoko Matsushita as APAC CEO of WPP Creative, effective immediately. She succeeds her previous role as CEO of WPP Japan, which she held since April 2022.
Matsushita brings a formidable track record in global media and creative leadership. Before joining WPP Japan, she served as Global CEO of Essence Global, having first joined the agency in 2014 as its inaugural APAC CEO. She was later promoted to global chief client officer, where she oversaw client services, satisfaction, and both organic and new business growth. Her earlier career includes senior roles at Sony, Electronic Arts and Gree UK, as well as a stint at Leo Burnett. She holds a master’s degree from the London School of Economics and Political Science.
Announcing the move on Linkedin, Matsushita described APAC as “a hotbed of creativity and potential” and expressed her excitement about working with teams across the region “to reimagine client growth” and “collaborate, learn, and co-create the future of creativity.”
The appointment strengthens WPP’s creative leadership in one of the world’s fastest-evolving markets, where Matsushita’s blend of regional expertise, global perspective and client-focused innovation is expected to drive the next phase of growth for WPP Creative across APAC.
In an industry where creativity knows no borders, WPP has chosen a leader who has already built bridges from Tokyo to London and back tasked with turning the entire Asia-Pacific region into one seamless canvas of ideas.
