iWorld
Joel Kinnaman discusses his character and Nicholas Cage in ‘Sympathy for the Devil’
Mumbai: This devil is definitely not in disguise! Sympathy for the Devil is all set to make its digital premiere exclusively on Lionsgate Play in India on 29 September. Bringing Nicolas Cage and Joel Kinnaman in brand new avatars, the film follows an innocent taxi ride, taking an unexpected turn when the passenger holds the driver at gunpoint. A serious case of ‘there’s always more than meets the eye’, this thriller uncovers the characters’ secrets in a mind-boggling chain of events. With Nick Cage and Joel Kinnaman at their emphatic best, Sympathy for the Devil is directed by Yuval Adler and will leave you wanting more.
Talking about the film, Joel Kinneman said, “Sympathy for the Devil is the psychological cat-and-mouse game between the driver and the passenger. I play the driver, Nicolas Cage plays the passenger. The Passenger has a lot of anger built up. He’s out to get the driver but we don’t really know why and we don’t know what’s going on but he kidnaps him in the beginning of the film and over the course of the film we get to watch this game unspool. It’s almost like a cinematic theater play because it’s me and him throughout the whole journey.”
Continuing about his experience, he said, “I’ve done a lot of theater and of course, you’re on stage for hours sometimes and there’s like a concentration that builds between you and there’s this logic that performers understand. And to get to do that with Nick Cage was a career highlight.”
Stay tuned for the thrill of a lifetime with Sympathy For The Devil streaming exclusively on Lionsgate Play this 29 September.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
