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Indiantelevision.com to host first ever CAS summit on TV ad scenario post CAS

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MUMBAI: India’s First ever CAS Summit on the TV Advertising Scenario Post CAS will be held on 4 July at the Hyatt Regency Mumbai.
 

Hosted by indiantelevision.com, the National CAS Media Summit has over 300 trade professionals scheduled to attend the event that will be a meeting ground for advertisers, media planners/buyers, broadcasters and market researchers. Associate sponsors for the summit so far are Media Reach Research India Pvt Ltd and Broadband Pacenet India Pvt Ltd. 

The burning issue of whether advertisers will begin shunning pay channels after the 14 July deadline will be addressed at the summit from the advertisers’ point of view, the media professionals’ angle and the broadcasters’ side too. At the same time, the question of FTA channels benefiting in terms of ad revenue at the cost of the pay channels will also be deliberated upon by all three. The hitherto unexplored option of cable channels and whether they too stand to benefit from the implemention of conditional access systems in the country will also be touched upon.

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Meenakshi Madhvani, eminent media professional , Sandip Tarkas, president, Media Planning Group, Sameer Nair, COO, Star India Ltd, Kunal Dasgupta, CEO, SET India, Pranav Barua, Godrej Ltd, Paulomi Dhawan, Raymonds, Amit Ray, VP, Optimum Media (Mudra), Divya Radhakrishnan, VP, The Media Edge, and Ashutosh Shrivastava, GM, planning, Mindshare, are some of the panellists who will speak on the issues touched upon.

While audience measurement for television has thus far been the preserve of ratings like TAM, CAS is poised to usher in an era that will force us to look beyond ratings. A panel comprising experts like TAM India CEO LV Krishnan, media expert Raj Nayak, ETC Networks business head Jagjit Singh Kohli and Media Research marketing VP Kapil Anand will attempt to unravel the logistics involved. 

CAS may well be the necessity that will foster a series of innovations on the part of all players connected to the television industry. Sam Balsara, chairman, Madison Communications Ltd, Ravi Kiran GM south & west, Starcom Worldwide, Vikram Sakhuja, managing director, Mindshare Fulcrum South Asia, M Suku, national director, Broadmind , Jasmin Sohrabji Grey Worldwide and a senior representative from Pacenet will attempt predictions based on their vast experience to envision what kind of innovations the morrow will bring.

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Pacenet, Hathway, Siticable and In Cablenet, the major players in the STB arena, will demonstrate their products and their respective merits at the summit. 

The moderators of the various sessions at the summit will be Anil Wanvari, founder and CEO, Indian Television Dot Com, Thomas Abraham, managing editor, indiantelevision.com and Samir Kale, president, CMCG.

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Kamlesh Singh receives Haldi Ghati Award from MMCF

India Today Group editor honoured for three decades of journalism at Udaipur ceremony.

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MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.

The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”

Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.

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The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.

Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.

In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.

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