MAM
WPP Q3 revenues reach ?1bn mark
MUMBAI: Advertising giant WPP third quarter revenues have climbed above the ?1 billion mark for the first time. The figure for the three months to 30 September rose 10 per cent to ?1.03 billion following WPP’s acquisition of debt-laden UK rival Cordiant Communications in August.
The media group continues to see prospects brighten; the company enjoyed a sales rise of nearly 11 per cent but a 1 per cent increase on a like-for-like basis, stripping out recent buys. The revenues were 2 per cent higher as compared with a flat performance in the first six months of the year.
According to the media reports, the group said it continued to see muted growth in the US, although the UK market continued to be the most affected by economic conditions. The prospects for next year, however, looked much brighter.
With over 69,000 full-time staff employed in 1700 offices worldwide, including in India, WPP also parents advertising agencies J Walter Thompson, Ogilvy & Mather Worldwide and Young & Rubicam. It also has a number of marketing and public relations businesses, including Hill & Knowlton in the UK.
With US Presidential Election and the Athens Olympics likely to generate advertising business, WPP future looked brighter 2004. In the UK, revenues for the third quarter rose by 6 per cent at ?166.4 million following the Cordiant acquisition. Revenues in North America were up 8 per cent and by 11 per cent in continental Europe.
While the advertising and media investment division saw a growth of 14 per cent, the revenues performance of public relations and public affairs work was almost flat.
MAM
Foxtale unveils ‘Eternal Glow’ campaign with Sonali Bendre
Actor fronts Gluta-Vit C serum ad rejecting cosmetic extremes for science-led radiance.
MUMBAI: Sonali Bendre just proved that glow doesn’t need a needle sometimes all it takes is the right serum and a refusal to dim your own light. Foxtale has launched its latest campaign, ‘Eternal Glow’, starring actor Sonali Bendre as the face of its Gluta-Vit C Advanced Brightening Serum. The intimate, stripped-back film positions Bendre as the embodiment of radiance that endures beyond age, trends, and conventional beauty norms, celebrating resilience, self-belief, and consistency.
The narrative opens in a serene, clinical-white setting where Bendre calmly declines a series of cosmetic interventions fillers, glutathione shots, IV drips, syringes establishing her selective stance on beauty. The story then shifts to a gentler, science-backed solution: Foxtale’s serum, powered by an antioxidant complex of Glutathione and Vitamin C, designed to brighten, even skin tone, and deliver lasting glow without extremes. Clean visuals and sensorial close-ups build to a powerful finale as Bendre steps into the light, reinforcing that true radiance comes from trust in smart science, not shortcuts.
The collaboration marks a deliberate pivot for Foxtale, moving away from youth-obsessed endorsements toward authenticity and timeless beauty. By choosing Bendre, a figure long admired for her quiet strength and evolved self-assurance, the brand aligns with women who value real results over fleeting ideals.
In a beauty market flooded with quick fixes, Foxtale’s campaign quietly asks a louder question: why chase temporary shine when you can choose glow that lasts? With Bendre leading the way, the answer feels refreshingly clear and brilliantly lit.
