MAM
Mobil celebrates the MotoGP Bharat by powering the Red Bull KTM Factory Racing team
Mumbai: Mobil is turbo-powering the Red Bull KTM Factory Racing team at the inaugural MotoGP Bharat, debuting at the Buddh International Circuit for the 2023 Grand Prix of India from 22 to 24 Sept 2023.
Celebrating the global partnership between ExxonMobil and the Red Bull KTM Factory Racing team, the adrenaline-pumping showdown by the two riders – Australian Jack Miller and South African Brad Binder for whom winning is next to second nature, having demonstrated their mettle and prowess in global circuits, will bear witness to the full-throttle performance of their KTM RC16 bikes.
The two riders will power their Grand Prix bikes with the performance and confidence assured by Mobil. They also shared their excitement with fans at a recent Mobil event held at Jaypee Greens, where Jack Miller launched the Mobil Super Moto10W-30.
With proven engine protection, longer engine life, and better fuel economy, the Mobil Super Moto10W-30 is just what everyday riders across the country need. Moreover, the product packaging will now feature the Red Bull KTM Factory Racing Team logo on its label.
The Mobil brands will also be prominently displayed on the bikes, rider overalls, garage, and team kit.
ExxonMobil Lubricants Pvt. Ltd. CEO Vipin Rana said: “We are further expanding our presence in the world of motorsports with the Red Bull KTM Family. In addition to our current successful partnership with the Oracle Red Bull racing team in Formula 1, we have also entered MotoGP through a multi-year deal with the Red Bull KTM Factory Racing Team. We look forward to being part of the team’s success through the supply of our cutting-edge Mobil lubricants and fuels to improve KTM’s performance. Racing provides Mobil the ultimate testing ground to improve motorcycle lubricant technology, giving confidence and trust to all bike enthusiasts”.
KTM Motorsports director Pit Beirer said, “This collaboration is important to us for a few reasons. ExxonMobil is a major name in the industry and motorsports with a big presence in racing and we know we will count on their premium lubricants for our Red Bull KTM RC16. They have a similar mentality to us when it comes to aiming for the top level and the best performance, and that also flows into our goals for the future where we really want to be part of this shift in MotoGP sustainability with race fuels. It´s a great privilege to represent Mobil Lubricants in the MotoGP competition.”
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
