MAM
Hero Honda launches Passion Plus
MUMBAI: Hero Honda has announced the launch of its latest two wheeler – Passion Plus. This is a value-added variant of its stylish model Passion, one of the country’s leading two wheeler brands.
An official release informs that the launch of Passion Plus is a step towards fortifying the company’s unmatched leadership in the executive segment, and its overall leadership in the Indian two-wheeler market. Passion Plus was launched following an intensive nationwide customer research conducted by the company this year. The launch of the variant reiterates Hero Honda’s commitment towards its customers, to offer enhanced value through attractive and contemporary improvements adds the release.
Hero Honda chairman Brijmohan Lall added, “ Hero Honda has always believed in the ‘power of customer’. The launch of Passion Plus is testimony to the same credo. We have been assimilating customer feedback on all our models, across the country, and based on that we decided to enhance styling and features of Passion. It aptly demonstrates our willingness to walk that extra mile for our customers.
Hero Honda MD Pawan Munjal further stated that, “With the launch of Passion Plus, we have taken forward the exercise of energising our portfolio across all the segments – entry, executive and premium. Earlier this year, we launched Karizma in the premium segment and CD-Dawn in the entry segment. Both these products have been a success, and have increased our market share in the respective segments. The launch of Passion Plus would further consolidate our undisputed leadership in the executive segment as well.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
