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Sony’s ‘Kkusum’ takes a 20 year leap
MUMBAI: What’s with the K soaps and fast forward leap anyways? After the gradual phasing out of Kaun Banega Crorepati on Star Plus,Kkusum created a winning formula for Sony in the beginning of 2002 but seems like the formula is going awry now.
With the fast forward formula doing well for the Star Plus’ shows, guess what is in store for Kkusum ?
The serial will see a 20-year fast forward from the second week of December.
Anuj Saxena and Nauseen Sardar Ali in ‘Kkusum’
When Sony TV launched Kkusum and Kutumb, the family soaps from the Balaji Telefilms clan, it literally rode the crest with TVRs of 10.2 and 8.3. Somewhere down the line, Kutumb lost its way, while Kkusum managed to hold out. But latest is that Kkusum has dipped alarmingly low.
When storylines hit a plateau, shake them up a bit with a fast forward – that seems to be Ekta Kapoor’s credo, presently. A year ago, Kyunki Saas Bhi Kabhi Bahu Thi (Star Plus) leapfrogged 20 years ahead, bringing in its wake an entire new generation of the Virani family, while keeping most of the older generation alive and around.
Encouraged by its success, Ekta decided to do an encore almost two months back for Kahaani Ghar Ghar Ki (Star Plus) as well. This time it was 18 years leap and amazingly the move worked for the show. So effective is the trick that even UTV’s Shagun (Star Plus) followed the suit, just recently.
“So why can’t I do the same with Kkusum?” Ekta Kapoor tells indiantelevision.com. “The story with Kusum and Abhay has reached a dead end. I cannot go any further, despite my best efforts. This show is one of my favourite babies and I can’t let it die. It will now have new generation characters. Kusum and Abhay will have a daughter in the last episode of the present series. The daughter will be a young and beautiful debutante. She will be directly shown as a youngster, just like I did in KGGK with Shruti, Monalika and other kids.”
When quizzed if the fast forward will be able to revive TRPs, Kapoor said, “I was asked this question when I fast-forwarded KGGK too. Earlier, KGGK was watched by mostly middle-aged and elderly people. Today, their children and grandchildren have joined too. That’s why the viewership has increased. Even Kahiin To Hoga is doing well simply because it is youth-centric. Tastes have changed. Every show can’t focus on elderly people. Many people want youth based stuff. So why shouldn’t I make the most of this opportunity? I am sure that it will work,” she quips.
As for the show itself, Kapoor offers, “None of the characters is dying and none of them is leaving the serial. Kusum will not start looking old. Even Tulsi and Parvati don’t look old, so why should bechari Kusum?”
However she said, “Kusum’s daughter Kumud will hold centrestage. And Poonam Narula is entering the serial. She will enter any moment now, much before the leap happens. She has a very important role to play from here on. Poonam is my lucky charm. Kaahin Kissii Roz had dropped quite a bit and her entry was one of the factors responsible for its revival.”
Whether Ekta proves third time lucky, only time will tell…
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WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
