GECs
Afternoon soap watcher ‘underprivileged escapist’: MRUC’s Sparr study
MUMBAI: The top line findings of a new research study – Sparr (Sections, Pullouts and Attitudinal Readership Research) – conducted by Media Research Users Council (MRUC) has thrown up some interesting findings around television viewing habits.
Sparr, a study whose principal aim is to provide an understanding of the nuances of reader’s habits towards newspaper pullouts and sections, has also taken other media like television into account as a part of its profiling of media consumption habits.
As far as psychographics were concerned it came out that the underprivileged escapist person who has no means to sophisticated entertainment watches the most afternoon television. The aspiring consumer who is seeking glamour in his life and is proactive watches around 2 hours a day of television. In all, the people surveyed were split into seven categories. The other categories were the unhappy, the privileged who enjoy the luxury of travelling often, the constrained, the unconcerned and the average consumer.
Not surprisingly serials and Star Plus came out on top in the rankings. Serials had an overall share of 55 per cent. News had a share of 11 per cent while Hindi movies were some distance behind.
Star Plus is skewed towards women with 46 per cent while for men it is 28 per cent. DD is 11 per cent for the female while eight per cent for the male. The city was divided into five zones for the psychographic survey.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
