iWorld
Amazon miniTV presents TVF’s ‘Who’s Your Gynac?’
Mumbai: Amazon miniTV – Amazon’s free video streaming service is ready to add another title to its diverse content library. Offering a dose of laughter served with a side of myth busters, the streaming service has ‘prescribed’ a light-hearted web series – ‘Who’s Your Gynac?’. The show will break down the whole journey of a fresher OB-GYN, who is trying to strike a balance both professionally and personally. Produced and created by The Viral Fever (TVF), the show will see Saba Azad, Karishma Singh, and Aaron Arjun Koul in pivotal roles.
The trailer showcases the life of Dr. Vidushi (Saba), who is “an OB without a baby”, but is ready to take on the world with her two best friends Swara (Karishma) and Mehr (Aaron). This trio is poles apart from each other; while Swara is all set to embrace motherhood and on the hunt for an experienced OB-GYN to deliver her baby, Vidushi is excited to deliver her best friend’s baby, who isn’t exactly on-board with that! Mehr on the other hand is a happy-go-lucky person and is continuously encouraging Vidushi to push the envelope in her personal life. Whether Swara will trust Vidushi with her delivery or not is something we will find out on 28th September exclusively on Amazon miniTV.
Amazon miniTV head of content Amogh Dusad expressing his views on the show, said, “‘Who’s Your Gynac?’ is a light-hearted take on the story of a young gynaecologist and her professional and personal journey, that audiences across India will be able to enjoy for free on Amazon miniTV. The show will also debunk several personal and professional prejudices around women’s healthcare. ”
“I think ‘Who’s Your Gynac?’ will touch a personal chord with every girl and woman and find a few allies in men through its story and characters. The importance of healthcare cannot be underestimated and through my character, the very goofy yet loving Dr. Vidushi, we want to deliver a message that will hopefully resonate with the audiences across all age-groups and men and women alike!” said actor Saba Azad.
“We are extremely proud and elated to bring ‘Who’s Your Gynac?,’ a heartfelt narrative that chronicles safe health practices for the quintessential woman along with her symbiotic relationship with her gynaecologist. To ensure the discourse is airtight, as part of the show’s research, we at TVF worked closely with three reputable gynaecologists, who helped us immensely in understanding the topic closely and bringing the right messaging and information to the viewers. With ‘Who’s Your Gynac?’ we further extend our association with Amazon miniTV in entertaining audiences through such unique shows,” said Himali Shah, Director of Who’s Your Gynac?
Saba had recently shared a cryptic message on her Instagram account that said ‘Who’s Your Gynac?’, driving speculations across netizens. This was followed by similar posts by other cast members elevating the intrigue with everyone asking a pertinent question, Who’s Your Gynac? With the secret now revealed, anticipation for the title is at its peak!
Who’s Your Gynac? will be available exclusively for streaming on Amazon mini TV on 28 September within the Amazon Shopping app, and on Fire TV, for free. You can download the Amazon miniTV on Playstore, or watch within the Amazon shopping app or on Fire TV.
While Amazon miniTV recommends adding this comedy drama to your binge list, it also advises you to consult a qualified professional gynecologist for any medical advice.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
